Placed

  • Location Analytics Tracks Human Movement Before Hurricane Irma

    … As Hurricane Irma barreled down on the state of Florida, residents prepared with trips to local hardware stores and grocery stores, but they also visited quick-service restaurants, wireless retailers, and check cashing businesses in droves, according to visitation data provided by Placed, a location analytics firm. In the wake of an unusually…

    Stephanie Miles/ Street Fight- 14 readers -
  • LBMA Podcast: Placed, Kaspersky Labs, Toys R Us

    … LBMA Podcast: Placed, Kaspersky Labs, Toys R Us October 27, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Placed, Kaspersky Labs, Musti Group, MomentFeed, Garmin + Alexa, ToysRUs, McDonald’s Singapore, Lyft + Alphabet. Special Guest – Brent Perez on OpenLocate. …

    Asif Khan/ Street Fight- 10 readers -
  • Placed Analysis Uncovers Location Data Biases

    … Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising…

    Stephanie Miles/ Street Fightin Mobile- 26 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … were indicated to be a high priority for budgeting, as well. Data-based software is offering individualized information about individual customers, and the locations those customers are in. In June, Snapchat acquired Placed, a six-year-old online-to-offline attribution software startup. That was another indication, Sweeney says, of how incredibly…

    Street Fightin Google Facebook- 26 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    … I spend a lot of time talking to people in the augmented reality (AR) sector, and one factor continues to be overlooked: local data. In other words, the shiny vision of graphical overlays that augment our perception ain’t gonna happen without hordes of geo-relevant data. Take for example Google’s new self-trumpeted visual positioning service…

    Michael Boland/ Street Fight- 15 readers -
  • Openings and New Hires at Placed, Main Street Hub and Apptus

    … and existing relationships for Apptus with System Integrators, eCommerce platforms and third party technology vendors. Prior to Apptus, Joe was Vice President of EMEA at MatchCraft for five years. Before Apptus, Joe was a regional manager at Apptus Technologies. SalesFuel Hires Two As Company Grows Audrey Strong joined SalesFuel, as Manager…

    Geoff Michener/ Street Fight- 18 readers -
  • #SFSNYC: What Makes for a Successful Acquisition Amid Local Consolidation?

    … to acquire a smaller company if they have partnered with that company and know first-hand how functional it is, the two panelists said. Joe Bardenheier, SVP of Corporate Development at Endurance, a group of brands that helps small businesses build out an online presence, joined the consensus on the importance of partnerships. Even if companies…

    Street Fightin Google- 18 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … Openings and New Hires at Empyr, Pitney Bowes, and Button March 17, 2017 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list…

    Geoff Michener/ Street Fight- 22 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    … officer. Before Propel, Fazelpoor spent 11 years at Connection (formerly PC Connection). Ex-AOL Exec Joins DashBid Jay Wardle joins New York-based programmatic video advertising company DashBid as chief revenue officer. Wardle previously worked at AOL and American Express in various advertising and sales roles. DashBid has raised $4.95m in venture…

    Geoff Michener/ Street Fight- 31 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 36 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
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