Placed

  • Placed Analysis Uncovers Location Data Biases

    … Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising…

    Stephanie Miles/ Street Fightin Mobile- 26 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … were indicated to be a high priority for budgeting, as well. Data-based software is offering individualized information about individual customers, and the locations those customers are in. In June, Snapchat acquired Placed, a six-year-old online-to-offline attribution software startup. That was another indication, Sweeney says, of how incredibly…

    Street Fightin Google Facebook- 26 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    … I spend a lot of time talking to people in the augmented reality (AR) sector, and one factor continues to be overlooked: local data. In other words, the shiny vision of graphical overlays that augment our perception ain’t gonna happen without hordes of geo-relevant data. Take for example Google’s new self-trumpeted visual positioning service…

    Michael Boland/ Street Fight- 15 readers -
  • Openings and New Hires at Placed, Main Street Hub and Apptus

    … grow its business six-fold and scale from pre-IPO to IPO, and eventually, through the acquisition by Expedia. Prior to HomeAway, Jeff spent over a decade as an operations leader at Amazon and Microsoft. Placed SVP Hire Chad Hickey has departed GroundTruth (formerly xAd) to join Placed after five years in senior level roles at the company. Hickey…

    Geoff Michener/ Street Fight- 18 readers -
  • #SFSNYC: What Makes for a Successful Acquisition Amid Local Consolidation?

    … In the six years since Street Fight was founded to cover hyperlocal media and tech, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. In the past couple weeks alone, two major acquisitions in local stole headlines, as Snap scooped up Placed and OwnLocal acquired its…

    Street Fightin Google- 18 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … development executive in Asia, and an SF-based business development associate. Placed is on the hunt for a director of marketing and a partner development director for the East Coast. TigerPistol has an opening for a director of partner management & operations. Search Influence is on the hunt for a sales executive. Soleo Communications…

    Geoff Michener/ Street Fight- 22 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    …. Unacast Hires Privacy and Product Gurus Unacast has brought on Jarno Vanto as chief privacy officer and Tom Navin as VP of product. Prior to Unacast, Vanto spent ten years in the ad tech and marketing space and is one of few attorneys to have experience working in the beacon and proximity industry. Before Unacast, Navin was VP of product…

    Geoff Michener/ Street Fight- 31 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 36 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … airline miles from several big airlines and will “pay” app users who provide their location data. Many apps already collect and sell user location data, but Frequent Flier is different in its transparency: “For Placed, privacy has been one of our key tenets from the beginning,” David Shim, founder and CEO of Placed, told Street Fight. “We’re being…

    Street Fight- 23 readers -
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