Placed

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 13 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 11 readers -
  • LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby

    … LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby July 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Snapchat, Life360, Mcdonalds, CVS Health + Google…

    Asif Khan/ Street Fight- 13 readers -
  • Placed’s Attribution Platform Expands as More Partners Demand Proof of ROI

    … Placed’s Attribution Platform Expands as More Partners Demand Proof of ROI July 19, 2016 by Nicole Spector Leave a Comment Filed Under: News Measuring what store visits and purchases were driven by what specific advertising has historically been a very thorny problem, and it’s a challenge that’s only gotten more complicated in the digital era…

    Street Fight- 10 readers -
  • Placed Connects Voting Patterns to In-Store Visits

    … If this election cycle has taught us anything, it’s that the country is divided. Supporters of Hillary Clinton and Donald Trump don’t just differ in their political views, but also in the places they shop. According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton…

    Stephanie Miles/ Street Fight- 10 readers -
  • Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

    … as Chief Financial Officer. Upserve provides technology products to restaurants to improve operations and customer experience. The company has pivoted a few times and seems like they have found their niche. Investors clearly like the moves since Upserve has raised over $40M in venture capital from top tier investors. Placed Ramping Up With Executive…

    Geoff Michener/ Street Fightin Affiliate- 16 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. The Seattle-based company announced this morning that via Placed Attribution, which the company…

    Street Fight- 16 readers -
  • Rating Street Fight’s 2015 Predictions

    … At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark. These represent a small number of the total predictions from last…

    Street Fightin EMail Google- 18 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … to the existing Aquarium app late last year, Apple very generously offered to help us create the best possible user experience.” The aquarium is considering adding iBeacon connections to provide a clearer guide for special exhibits. Opt-Intelligence Draws a Full Circle Around Email Marketing and Location Ads: Traditions 118, a family-owned…

    Street Fightin EMail- 29 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    …. “Think of us a data and a platform company,” she said. “The play is using this data to inform your overall marketing plan — not just cross-screen but also cross-channel.” PlaceIQ’s enterprise offering is designed to diffuse key data and analytics across an organization. PlaceIQ is not alone in trying to solve the O2O challenge. Placed teamed with xAd…

    Street Fight- 25 readers -
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