• #SFSW18: The Local Ecosystem in Flux

      Left to right, Paul Elliot, Consumer Brands President, BrandMuscle, Andrew Morbitzer, VP Corporate Development, GoDaddy; Eric Remer, CEO, EverCommerce. Four big players in the local marketing space sat down with moderator Peter Hutto, managing partner at Three Things Consulting, to discuss the latest in the local ecosystem Wednesday morning at Street Fight Summit West in Los Angeles.

      Street Fight- 8 readers -
  • Location Analytics Tracks Human Movement Before Hurricane Irma

    … As Hurricane Irma barreled down on the state of Florida, residents prepared with trips to local hardware stores and grocery stores, but they also visited quick-service restaurants, wireless retailers, and check cashing businesses in droves, according to visitation data provided by Placed, a location analytics firm. In the wake of an unusually…

    Stephanie Miles/ Street Fight- 14 readers -
  • LBMA Podcast: Placed, Kaspersky Labs, Toys R Us

    … LBMA Podcast: Placed, Kaspersky Labs, Toys R Us October 27, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Placed, Kaspersky Labs, Musti Group, MomentFeed, Garmin + Alexa, ToysRUs, McDonald’s Singapore, Lyft + Alphabet. Special Guest – Brent Perez on OpenLocate. …

    Asif Khan/ Street Fight- 10 readers -
  • Placed Analysis Uncovers Location Data Biases

    … Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising…

    Stephanie Miles/ Street Fightin Mobile- 26 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 28 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    … — everything from NAP to snaps. Speaking of Snap, it has validated this very principle through two recent acquisitions that support a location data play: Placed and Zenly. These moves follow geo-filters in Snapchat’s march towards more local relevance for shared snaps and AR content like World Lenses. Another local example (though non-AR) is Uber’s move…

    Michael Boland/ Street Fight- 15 readers -
  • Openings and New Hires at Placed, Main Street Hub and Apptus

    … channel partnerships, both working out of the company’s S.F. office. Geoffrey Michener writes the biweekly Movers & Shakers column for Street Fight. He was previously the co-founder of ProspectWise and is an avid fan of anything having to do with Colorado. Changed jobs or have one to list? Let us know! …

    Geoff Michener/ Street Fight- 18 readers -
  • #SFSNYC: What Makes for a Successful Acquisition Amid Local Consolidation?

    … than others, and how to keep a spirit of innovation alive amid widespread consolidation. Mark MacLeod, partner at SurePath Capital, a firm that advises tech companies specializing in SMB software, touted the importance of fit and specialization in companies looking to put together mergers and acquisitions. “The world is becoming increasingly…

    Street Fightin Google- 18 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … development manager for Eat24 and Yelp Reservations, as well as a business development growth manager for advertising channel partnerships, both working out of the company’s S.F. office. PlaceIQ has an opening for a product manager based at he company’s NYC headquarters. Foursquare has a number of business development roles open, including senior business…

    Geoff Michener/ Street Fight- 22 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    …. Unacast Hires Privacy and Product Gurus Unacast has brought on Jarno Vanto as chief privacy officer and Tom Navin as VP of product. Prior to Unacast, Vanto spent ten years in the ad tech and marketing space and is one of few attorneys to have experience working in the beacon and proximity industry. Before Unacast, Navin was VP of product…

    Geoff Michener/ Street Fight- 31 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 36 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
Get the top posts daily into your mailbox!