Placed

  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … development manager for Eat24 and Yelp Reservations, as well as a business development growth manager for advertising channel partnerships, both working out of the company’s S.F. office. PlaceIQ has an opening for a product manager based at he company’s NYC headquarters. Foursquare has a number of business development roles open, including senior business…

    Geoff Michener/ Street Fight- 21 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Cuebiq Angel Investor Joins Company Cuebiq has appointed Michael Della Penna as EVP of Growth…

    Geoff Michener/ Street Fight- 26 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … of the time you don’t have Internet, you’re limited in what you can do and what has your attention,” says David Shim, founder and CEO of Placed. “The Captivate screen is the one thing that is moving, that is shining; it’s what you’re looking at. That’s a huge benefit from a branding perspective.” This opportunity is capitalizing on a short time period…

    Street Fight- 30 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 18 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 17 readers -
  • LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby

    … LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby July 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Snapchat, Life360, Mcdonalds, CVS Health + Google Nearby, Uber + Digital Globe, Placed, Samsung LANdry, Snorelax Alarm Clock, Vivid VR Cinema. …

    Asif Khan/ Street Fight- 14 readers -
  • Placed’s Attribution Platform Expands as More Partners Demand Proof of ROI

    …. With so any marketing touch points for a consumer, how can a brand tell which methods are actually working? Location analytics firm Placed is invested in working this problem out, as are its growing list of partners. This morning, the Seattle-based company announced that it has more than 190 partners using its attribution tool, Placed…

    Street Fight- 13 readers -
  • Placed Connects Voting Patterns to In-Store Visits

    … If this election cycle has taught us anything, it’s that the country is divided. Supporters of Hillary Clinton and Donald Trump don’t just differ in their political views, but also in the places they shop. According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton…

    Stephanie Miles/ Street Fight- 12 readers -
  • Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

    … as Chief Financial Officer. Upserve provides technology products to restaurants to improve operations and customer experience. The company has pivoted a few times and seems like they have found their niche. Investors clearly like the moves since Upserve has raised over $40M in venture capital from top tier investors. Placed Ramping Up With Executive…

    Geoff Michener/ Street Fightin Affiliate- 23 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … unveiled back in July, it can bridge the gab between OOH ads (billboards) to physical store visitations. By factoring in proximity, angle, distance, and direction, David Shim, founder and CEO of Placed, told Street Fight that the company can determine whether a consumer sees a billboard advertising an offline business and then does — or doesn’t go…

    Street Fight- 18 readers -
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