Placed

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … As more people are on mobile devices all the time, the ability to analyze the journey a user takes from an ad impression to a purchase is becoming much easier. This gives publishers the ability to prove ROI for their advertisers — and it means that advertisers can better plan their marketing budgets with a focus on proven results. At Street…

    Street Fightin How To's- 18 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 12 readers -
  • LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby

    … LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby July 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Snapchat, Life360, Mcdonalds, CVS Health + Google Nearby, Uber + Digital Globe, Placed, Samsung LANdry, Snorelax Alarm Clock, Vivid VR Cinema. …

    Asif Khan/ Street Fight- 14 readers -
  • Placed’s Attribution Platform Expands as More Partners Demand Proof of ROI

    …. With so any marketing touch points for a consumer, how can a brand tell which methods are actually working? Location analytics firm Placed is invested in working this problem out, as are its growing list of partners. This morning, the Seattle-based company announced that it has more than 190 partners using its attribution tool, Placed…

    Street Fight- 11 readers -
  • Placed Connects Voting Patterns to In-Store Visits

    … If this election cycle has taught us anything, it’s that the country is divided. Supporters of Hillary Clinton and Donald Trump don’t just differ in their political views, but also in the places they shop. According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton…

    Stephanie Miles/ Street Fight- 12 readers -
  • Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

    … as Chief Financial Officer. Upserve provides technology products to restaurants to improve operations and customer experience. The company has pivoted a few times and seems like they have found their niche. Investors clearly like the moves since Upserve has raised over $40M in venture capital from top tier investors. Placed Ramping Up With Executive…

    Geoff Michener/ Street Fightin Affiliate- 19 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … unveiled back in July, it can bridge the gab between OOH ads (billboards) to physical store visitations. By factoring in proximity, angle, distance, and direction, David Shim, founder and CEO of Placed, told Street Fight that the company can determine whether a consumer sees a billboard advertising an offline business and then does — or doesn’t go…

    Street Fight- 16 readers -
  • Rating Street Fight’s 2015 Predictions

    … to change the rules; they’re trying to play a whole different game. And for sharing economy firms, Washington no longer constitutes the home turf. Their battles will play out in urban centers and state capitals. Frost Prioleau, CEO, Simpli.fi Programmatic advertising will continue to evolve in many of the ways that search advertising has evolved. Across…

    Street Fightin EMail Google- 21 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … percent higher on average when compared to the previous 20-day period. Meanwhile, unique visitors to the app grew 61 percent over the previous month. In the end, in-store sales dollars wound up being 3.7 times greater than in-app sales figures. Over 500,000 users downloaded the app between its initial launch and July 2015. xAd and Oxfam Use…

    Street Fightin EMail- 32 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution December 9, 2015 by Noah Elkin Leave a Comment Filed Under: Features Marketers face a number of big challenges today. One is pinpointing and keeping up with their audiences as they move from device to device — and then from platform to platform on those different devices…

    Street Fight- 26 readers -
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