Placed

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … As more people are on mobile devices all the time, the ability to analyze the journey a user takes from an ad impression to a purchase is becoming much easier. This gives publishers the ability to prove ROI for their advertisers — and it means that advertisers can better plan their marketing budgets with a focus on proven results. At Street…

    Street Fightin How To's- 15 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … airline miles from several big airlines and will “pay” app users who provide their location data. Many apps already collect and sell user location data, but Frequent Flier is different in its transparency: “For Placed, privacy has been one of our key tenets from the beginning,” David Shim, founder and CEO of Placed, told Street Fight. “We’re being…

    Street Fight- 11 readers -
  • LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby

    … LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby July 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Snapchat, Life360, Mcdonalds, CVS Health + Google Nearby, Uber + Digital Globe, Placed, Samsung LANdry, Snorelax Alarm Clock, Vivid VR Cinema. …

    Asif Khan/ Street Fight- 13 readers -
  • Placed’s Attribution Platform Expands as More Partners Demand Proof of ROI

    …. With so any marketing touch points for a consumer, how can a brand tell which methods are actually working? Location analytics firm Placed is invested in working this problem out, as are its growing list of partners. This morning, the Seattle-based company announced that it has more than 190 partners using its attribution tool, Placed…

    Street Fight- 10 readers -
  • Placed Connects Voting Patterns to In-Store Visits

    … If this election cycle has taught us anything, it’s that the country is divided. Supporters of Hillary Clinton and Donald Trump don’t just differ in their political views, but also in the places they shop. According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton…

    Stephanie Miles/ Street Fight- 10 readers -
  • Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

    … of funding or IPO in the future. Signpost Ramps Up Revenue Team Former head of business development and partnerships at StumbleUpon, Eric Sedransk, has joined Signpost as a business development manager. Signpost – the CRM tool for local businesses – has raised over $35M in venture capital and closed a large $20.5M round in April 2015. Xaxis’ Light…

    Geoff Michener/ Street Fightin Affiliate- 18 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. The Seattle-based company announced this morning that via Placed Attribution, which the company…

    Street Fight- 16 readers -
  • Rating Street Fight’s 2015 Predictions

    … solutions that work for business owners who aren’t marketing technology specialists. We’re not quite there yet. David Shim, CEO, Placed 2015 is set to be the “year of the beacon,” specifically the top of the hype curve, where beacons follow the path of NFC, RFID, and QR codes. Assessment: This one fell a little short of the mark. Beacons moved more…

    Street Fightin EMail Google- 20 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … specialist Placed to serve location-targeted mobile ads to more than 1,000 grocers — and prove that those placements led to physical purchases. Placed’s data indicated the ads helped drive 213,000 in-store visits. The ad-tech provider said the campaign ultimately put Dr Pepper products in 25,000 new households. Monterey Bay Aquarium Navigates…

    Street Fightin EMail- 31 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    …. “Think of us a data and a platform company,” she said. “The play is using this data to inform your overall marketing plan — not just cross-screen but also cross-channel.” PlaceIQ’s enterprise offering is designed to diffuse key data and analytics across an organization. PlaceIQ is not alone in trying to solve the O2O challenge. Placed teamed with xAd…

    Street Fight- 26 readers -
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