Placed

    • Openings and New Hires at Empyr, Pitney Bowes, and Button

      Openings and New Hires at Empyr, Pitney Bowes, and Button March 17, 2017 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job o ...

      Geoff Michener/ Street Fight- 17 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    …. Unacast Hires Privacy and Product Gurus Unacast has brought on Jarno Vanto as chief privacy officer and Tom Navin as VP of product. Prior to Unacast, Vanto spent ten years in the ad tech and marketing space and is one of few attorneys to have experience working in the beacon and proximity industry. Before Unacast, Navin was VP of product…

    Geoff Michener/ Street Fight- 18 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 26 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … As more people are on mobile devices all the time, the ability to analyze the journey a user takes from an ad impression to a purchase is becoming much easier. This gives publishers the ability to prove ROI for their advertisers — and it means that advertisers can better plan their marketing budgets with a focus on proven results. At Street…

    Street Fightin How To's- 18 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 14 readers -
  • LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby

    … LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby July 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Snapchat, Life360, Mcdonalds, CVS Health + Google Nearby, Uber + Digital Globe, Placed, Samsung LANdry, Snorelax Alarm Clock, Vivid VR Cinema. …

    Asif Khan/ Street Fight- 14 readers -
  • Placed’s Attribution Platform Expands as More Partners Demand Proof of ROI

    …. With so any marketing touch points for a consumer, how can a brand tell which methods are actually working? Location analytics firm Placed is invested in working this problem out, as are its growing list of partners. This morning, the Seattle-based company announced that it has more than 190 partners using its attribution tool, Placed…

    Street Fight- 12 readers -
  • Placed Connects Voting Patterns to In-Store Visits

    … If this election cycle has taught us anything, it’s that the country is divided. Supporters of Hillary Clinton and Donald Trump don’t just differ in their political views, but also in the places they shop. According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton…

    Stephanie Miles/ Street Fight- 12 readers -
  • Openings and New Hires at xAd, Placed, Upserve, and Schedulicity

    …. Nonetheless, Schedulicity is in a competitive space and precise growth and technology execution is what will drive the company forward. Upserve Makes Strategic Hires Upserve — formerly known as Swipely — has hired two executives to help with the company’s strategic growth plans. Paul Goetz will join as Chief Revenue Officer and Sean Lannan…

    Geoff Michener/ Street Fightin Affiliate- 20 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. The Seattle-based company announced this morning that via Placed Attribution, which the company…

    Street Fight- 16 readers -
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