• Why Location Measurement and Attribution Are Key to Brand Visibility

      When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement, they need attribution. This is the next stage.

      Street Fightin Google Facebook- 18 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    … to capture and monetize your in-car attention. As we wrote recently, that unlocks lots of additive media time. Serving behavioral and route-informed suggestions for local fare comes next; and data partners like Foursquare will enable it. But moving past ad targeting — an arguably tired conversation — local data can unlock operational efficiencies…

    Michael Boland/ Street Fight- 14 readers -
  • Openings and New Hires at Placed, Main Street Hub and Apptus

    … grow its business six-fold and scale from pre-IPO to IPO, and eventually, through the acquisition by Expedia. Prior to HomeAway, Jeff spent over a decade as an operations leader at Amazon and Microsoft. Placed SVP Hire Chad Hickey has departed GroundTruth (formerly xAd) to join Placed after five years in senior level roles at the company. Hickey…

    Geoff Michener/ Street Fight- 17 readers -
  • #SFSNYC: What Makes for a Successful Acquisition Amid Local Consolidation?

    … In the six years since Street Fight was founded to cover hyperlocal media and tech, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. In the past couple weeks alone, two major acquisitions in local stole headlines, as Snap scooped up Placed and OwnLocal acquired its…

    Street Fightin Google- 17 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … development manager for Eat24 and Yelp Reservations, as well as a business development growth manager for advertising channel partnerships, both working out of the company’s S.F. office. PlaceIQ has an opening for a product manager based at he company’s NYC headquarters. Foursquare has a number of business development roles open, including senior business…

    Geoff Michener/ Street Fight- 22 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    … in 2010. Penna’s other positions include chief marketing officer at Epsilon, CMO at Bigfoot Interactive, VP of strategic development at CNET Networks, and VP of marketing at ZDNet. Yext Adds President, Hires Two Execs Yext has brought on Jim Steele as President and Chief Revenue Officer — an interesting move since Steele was already…

    Geoff Michener/ Street Fight- 31 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 36 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 23 readers -
  • LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby

    … LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby July 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Snapchat, Life360, Mcdonalds, CVS Health + Google…

    Asif Khan/ Street Fight- 14 readers -
  • Street Fight Daily: Facebook Launches Tool for App Engagement, SMBs Draw Non-Local Searches

    Street Fight Daily: Facebook Launches Tool for App Engagement, SMBs Draw Non-Local Searches July 19, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Dev Tool Focused on Mobile App Engagement (AdExchanger) App users that don’t convert or engage in some way are no.

    Street Fight- 13 readers -
  • Placed’s Attribution Platform Expands as More Partners Demand Proof of ROI

    …. With so any marketing touch points for a consumer, how can a brand tell which methods are actually working? Location analytics firm Placed is invested in working this problem out, as are its growing list of partners. This morning, the Seattle-based company announced that it has more than 190 partners using its attribution tool, Placed…

    Street Fight- 13 readers -
Get the top posts daily into your mailbox!
More from around the web