Placeiq

  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 19 readers -
  • LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

    … LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar December 9, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: AdQuick, Spotify, Hormel, Talians app, Tree Elves and King of Pops, McDonald’s and Blippar, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps. …

    Asif Khan/ Street Fightin Twitter- 9 readers -
  • PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

    … of ways.” It sounds complicated, and certainly it is complex. Here’s an example McCall provided of one way it which LandMark can serve brands, in this case, a brand like JetBlue. JetBlue can view all its terminals in every airport. Nothing you couldn’t do already, but LandMark looks to take the journey many levels deeper, by laying out a map…

    Street Fight- 12 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … As more people are on mobile devices all the time, the ability to analyze the journey a user takes from an ad impression to a purchase is becoming much easier. This gives publishers the ability to prove ROI for their advertisers — and it means that advertisers can better plan their marketing budgets with a focus on proven results. At Street…

    Street Fightin How To's- 15 readers -
  • LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom

    … LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom October 21, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ. …

    Asif Khan/ Street Fightin Paid Search- 7 readers -
  • Raise Report: New Funding for mParticle, Zumper, ActiveCampaign

    … beyond the several Texas cities in which it currently operates. Tuesday, October 11: Everwise Secures $16 million for Digital Professional Mentoring Network Sequoia Capital led the Series B round, VentureBeat reported. Everwise is a software-as-a-service deal that puts professionals looking for mentors in touch with potential matches through…

    Street Fight- 11 readers -
  • LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

    … LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz July 22, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: UberMedia, Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, JCPenney, PlaceIQ + Oracle, L’Oreal, IKEA Canada. Plus new research from Localz. …

    Asif Khan/ Street Fight- 10 readers -
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