Placeiq

    • Urban Outfitters Increases Conversions With Contextualized In-App Messaging

      For millennial-focused retail brands, simply having a mobile strategy isn’t enough. Innovation is expected, as these brands go beyond the basics to attract the attention of a digitally-enabled demographic. Urban Outfitters is no exception. The Philadelphia-based lifestyle retailer began using its customers’ real world behavior to support the smarter delivery of messaging with ...

      Stephanie Miles/ Street Fight- 21 readers -
    • Openings and New Hires at Empyr, Pitney Bowes, and Button

      Openings and New Hires at Empyr, Pitney Bowes, and Button March 17, 2017 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job o ...

      Geoff Michener/ Street Fight- 15 readers -
  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 19 readers -
  • LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

    … LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar December 9, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: AdQuick, Spotify, Hormel, Talians app, Tree Elves and King of Pops, McDonald’s and Blippar, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps. …

    Asif Khan/ Street Fightin Twitter- 9 readers -
  • PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

    … stand to get the best ROI. In an effort to bring marketers to this full circle moment, PlaceIQ today is unveiling LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform, and basically a sprawling network of data. “Our whole focus as a company is around building reality-based…

    Street Fight- 15 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … As more people are on mobile devices all the time, the ability to analyze the journey a user takes from an ad impression to a purchase is becoming much easier. This gives publishers the ability to prove ROI for their advertisers — and it means that advertisers can better plan their marketing budgets with a focus on proven results. At Street…

    Street Fightin How To's- 18 readers -
  • LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom

    … LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom October 21, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ. …

    Asif Khan/ Street Fightin Paid Search- 7 readers -
  • Raise Report: New Funding for mParticle, Zumper, ActiveCampaign

    … its operations around the globe, starting with China, where Alibaba is based. PlaceIQ did not specify the exact value of the investment. Tuesday, October 18: Zumper Rakes In $17.6 Million to Boost Apartment Search Platform Zumper, which fields millions of monthly searches in the United States and Canada from users looking to find and rent out…

    Street Fight- 13 readers -
  • LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

    … LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz July 22, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: UberMedia, Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, JCPenney, PlaceIQ + Oracle, L’Oreal, IKEA Canada. Plus new research from Localz. …

    Asif Khan/ Street Fight- 10 readers -
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