Placeiq

    • Urban Outfitters Increases Conversions With Contextualized In-App Messaging

      For millennial-focused retail brands, simply having a mobile strategy isn’t enough. Innovation is expected, as these brands go beyond the basics to attract the attention of a digitally-enabled demographic. Urban Outfitters is no exception. The Philadelphia-based lifestyle retailer began using its customers’ real world behavior to support the smarter delivery of messaging with ...

      Stephanie Miles/ Street Fight- 17 readers -
  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 19 readers -
  • LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

    … LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar December 9, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: AdQuick, Spotify, Hormel, Talians app, Tree Elves and King of Pops, McDonald’s and Blippar, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps. …

    Asif Khan/ Street Fightin Twitter- 9 readers -
  • PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

    … stand to get the best ROI. In an effort to bring marketers to this full circle moment, PlaceIQ today is unveiling LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform, and basically a sprawling network of data. “Our whole focus as a company is around building reality-based…

    Street Fight- 14 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 18 readers -
  • LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom

    … LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom October 21, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ. …

    Asif Khan/ Street Fightin Paid Search- 7 readers -
  • Raise Report: New Funding for mParticle, Zumper, ActiveCampaign

    … by integrating them onto a single platform, plans to use the funding to grow its engineering and sales staffs. Thursday, October 13: PlaceIQ Picks Up Fresh Cash from Alibaba Group PlaceIQ, a location-based audience and insights platform, scored the funding in the wake of a $25 million Series D, Street Fight reported. The new funds will help PlaceIQ expand…

    Street Fight- 12 readers -
  • LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

    … LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz July 22, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: UberMedia, Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, JCPenney, PlaceIQ + Oracle, L’Oreal, IKEA Canada. Plus new research from Localz. …

    Asif Khan/ Street Fight- 10 readers -
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