Placeiq

  • PlaceIQ Study Examines the State of Integrated Marketing

    … A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg. “There is immense complexity…

    Stephanie Miles/ Street Fight- 18 readers -
  • PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

    … PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands July 10, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector…

    Street Fight- 28 readers -
  • PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes

    … An idea has been percolating for some time at PlaceIQ for figuring out where customers go when they stop visiting a store. Today, the company is revealing its LandMark data product, which is intended to help marketers understand changes in consumer behavior that relate to location — such as shifting their visits from one store to a rival brand…

    Street Fight- 14 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … development executive in Asia, and an SF-based business development associate. Placed is on the hunt for a director of marketing and a partner development director for the East Coast. TigerPistol has an opening for a director of partner management & operations. Search Influence is on the hunt for a sales executive. Soleo Communications…

    Geoff Michener/ Street Fight- 22 readers -
  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 20 readers -
  • LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

    … LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar December 9, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: AdQuick, Spotify, Hormel, Talians app, Tree Elves and King of Pops, McDonald’s and Blippar, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps. …

    Asif Khan/ Street Fightin Twitter- 9 readers -
  • PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

    … stand to get the best ROI. In an effort to bring marketers to this full circle moment, PlaceIQ today is unveiling LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform, and basically a sprawling network of data. “Our whole focus as a company is around building reality-based…

    Street Fight- 21 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
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