Placeiq

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 13 readers -
  • LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom

    … LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom October 21, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ. …

    Asif Khan/ Street Fightin Paid Search- 7 readers -
  • Raise Report: New Funding for mParticle, Zumper, ActiveCampaign

    … predictive technology. With its new capital, Everwise will bolster its marketing efforts, grow its staff and sharpen its platform. Tuesday, October 11: ActiveCampaign Bags $20 million for Data-Driven Marketing Platform Silversmith Capital Partners led the round, according to a press release. ActiveCampaign specializes in providing marketing and sales…

    Street Fight- 11 readers -
  • LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

    … LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz July 22, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: UberMedia, Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, JCPenney, PlaceIQ + Oracle, L’Oreal, IKEA Canada. Plus new research from Localz. …

    Asif Khan/ Street Fight- 9 readers -
  • PlaceIQ’s Mandeep Mason on Looking at Location from an International Perspective

    … As brands and advertisers familiarize themselves with ways of leveraging location data, companies like PlaceIQ are stepping up with sophisticated platforms to help ease the process of parsing dense information to find value. Markets around the world are at varying stages of identifying and embracing the increasingly large role location…

    Street Fight- 11 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses…

    Asif Khan/ Street Fight- 7 readers -
  • PlaceIQ Looking to Build a Role for Location Tech Into TV, OOH and Even Direct Mail

    As brands look for insight into what ads succeed in driving consumers to their brick-and-mortar locations, they’re turning to companies like PlaceIQ. By tapping into consumer’s mobile phone location and movement data — anonymously and with the user opted-in — the NYC-based startup can track what impact a targeted ad had (i.e.

    Street Fight- 11 readers -
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