Placeiq

  • PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

    … PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands July 10, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector…

    Street Fight- 27 readers -
  • PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes

    … An idea has been percolating for some time at PlaceIQ for figuring out where customers go when they stop visiting a store. Today, the company is revealing its LandMark data product, which is intended to help marketers understand changes in consumer behavior that relate to location — such as shifting their visits from one store to a rival brand…

    Street Fight- 13 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … development manager for Eat24 and Yelp Reservations, as well as a business development growth manager for advertising channel partnerships, both working out of the company’s S.F. office. PlaceIQ has an opening for a product manager based at he company’s NYC headquarters. Foursquare has a number of business development roles open, including senior business…

    Geoff Michener/ Street Fight- 22 readers -
  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 20 readers -
  • LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

    … LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar December 9, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: AdQuick, Spotify, Hormel, Talians app, Tree Elves and King of Pops, McDonald’s and Blippar, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps. …

    Asif Khan/ Street Fightin Twitter- 9 readers -
  • PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

    … of ways.” It sounds complicated, and certainly it is complex. Here’s an example McCall provided of one way it which LandMark can serve brands, in this case, a brand like JetBlue. JetBlue can view all its terminals in every airport. Nothing you couldn’t do already, but LandMark looks to take the journey many levels deeper, by laying out a map…

    Street Fight- 20 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
  • LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom

    … LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom October 21, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ. …

    Asif Khan/ Street Fightin Paid Search- 7 readers -
  • Raise Report: New Funding for mParticle, Zumper, ActiveCampaign

    … by integrating them onto a single platform, plans to use the funding to grow its engineering and sales staffs. Thursday, October 13: PlaceIQ Picks Up Fresh Cash from Alibaba Group PlaceIQ, a location-based audience and insights platform, scored the funding in the wake of a $25 million Series D, Street Fight reported. The new funds will help PlaceIQ expand…

    Street Fight- 14 readers -
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