• How to Improve Your Content Promotion in 10 Words (or Less)

    … it matters to the publisher (and his or her readers) What assets you have to offer Whether you’ve worked together before Your subject line is the gatekeeper to your placement rates. Being brief yet informative is the key to making your pitch stand out in a busy publisher’s inbox. Earn their attention with a specific, targeted, and short subject line…

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  • 7 Strategies for Increasing Customer Spend at Your Retail Outlet

    … will jump at the chance to get their hands on the whole set if there’s a saving in it for them by doing so. Margin mapping – High-margin products should be given the prime placement they deserve – and by adhering to the retail merchandising commandments, you can be sure to reap the benefits of those margins. Placing high-margin items near…

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