• 3 Questions to Ask Before Developing Interactive Content Ideas

    In my very first article for Relevance, I mentioned that ideation for interactive content is arguably the most difficult aspect of the creation process. That statement still holds true. There are certain interactive content types that many consumers seem to latch onto (e.g., self-evaluators, avatar creators, planners), but those ideas didn’t sprout up out of nowhere.

    Relevance- 10 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … place in their heart for things like meal builders, day planners, computer designers and mortgage calculators. While this isn’t the case for everyone, most online planners allow consumers to prepare for their visit to a retailer, restaurant or banking institution with the hope of getting exactly what they want in an affordable, timely fashion…

    Relevancein Content- 9 readers -
  • How Interactive Content Can Work for Your Brand

    … valuable planning resources. Many restaurants nowadays (most notably, fast food restaurants like McDonald’s and Chipotle), have meal planners and calculators that allow patrons to customize their meals based on nutritional content. Meal planners and calculators open up new and interesting options to health-conscious diners which, in turn, keeps…

    Relevancein Content How To's- 9 readers -
  • Writing Journal 51: Scheduling and Planners

    My writing journal for Thursday, October 2, 2014. You can find all the writing journal entries here. Another meeting this morning, so I need to prepare for that. I’m still working on the mystery novel. I’ve developed the crime, as I mentioned yesterday. I’m still undecided about the sleuth. I’ve created three prospects; none make me want to jump up and down and scream: YES! A ...

    Angela Booth/ Angela Booth's Creativity Factory- 4 readers -