• 3 Questions to Ask Before Developing Interactive Content Ideas

    … not have been to your establishment in a while, as they purchased something large a few years prior. By sending out an e-mail or displaying an ad about a game, it allows past consumers to engage with and “fall in love with your brand” all over again. To sweeten the offer, you might even consider incentivizing consumers with a “Welcome Back” coupon…

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  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … place in their heart for things like meal builders, day planners, computer designers and mortgage calculators. While this isn’t the case for everyone, most online planners allow consumers to prepare for their visit to a retailer, restaurant or banking institution with the hope of getting exactly what they want in an affordable, timely fashion…

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  • How Interactive Content Can Work for Your Brand

    … content promotions, and therefore, have taken a lot of the guesswork out of the equation. Here are some conclusions marketers can draw from other brands’ interactive content promotions: Self-Evaluation is Popular Self-evaluation tools are, by far, one of the most popular forms of interactive content around. In fact, it’s safe to say that self…

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