• 3 Questions to Ask Before Developing Interactive Content Ideas

    … In my very first article for Relevance, I mentioned that ideation for interactive content is arguably the most difficult aspect of the creation process. That statement still holds true. There are certain interactive content types that many consumers seem to latch onto (e.g., self-evaluators, avatar creators, planners), but those ideas didn’t…

    Relevancein Content- 17 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … Published 1 min ago 29 When most marketers think of interactive content, they think of it as being primarily on digital platforms — and they’re right. However, there’s often a misconception that interactive content is only used for (or should only be used by) ecommerce websites and other online entities. While most types of interactive…

    Relevancein Content- 14 readers -
  • How Interactive Content Can Work for Your Brand

    … valuable planning resources. Many restaurants nowadays (most notably, fast food restaurants like McDonald’s and Chipotle), have meal planners and calculators that allow patrons to customize their meals based on nutritional content. Meal planners and calculators open up new and interesting options to health-conscious diners which, in turn, keeps…

    Relevancein Content How To's- 9 readers -
Get the top posts daily into your mailbox!