• 3 Questions to Ask Before Developing Interactive Content Ideas

    … complete control over their experience. By installing a meal builder, nutrition calculator or day planner, consumers are reassured that they can do what they please when they enter the establishment. Generally, when consumers are comfortable and in-control they’ll be more inclined to pay your store a visit. Another idea for increasing foot traffic…

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  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … the consumer gets the satisfaction of being the person with the highest score). Regardless of what’s being offered, the consumer receives something as a result of completing a requested task — and that’s something that can be beneficial to brick and mortar stores. As an example, consumers might take a quiz and then receive a coupon or special offer…

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  • How Interactive Content Can Work for Your Brand

    … Published 1 hour ago 36 Ideation for interactive content is arguably the most difficult aspect of the creation process. The reason for this is because a lot of brands don’t even know what types of interactive content their audience would actually enjoy or find useful. Luckily, many brands have already executed successful interactive…

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