• 3 Questions to Ask Before Developing Interactive Content Ideas

    … into your store is to create a fun game with a legitimate prize or incentive at the end—assuming you’re in an appropriate industry for a game, of course. When consumers play your game, they can win a prize or a special coupon just for playing (and claim the prize in-store, of course). The type of game you create depends on your target market’s…

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  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … are three ways interactive content can help brick and mortar stores: 1. Provide a Special Offer to be Used In-Store In most cases, getting a consumer to play your game or take your survey requires providing some sort of incentive. Sometimes it’s a tangible offer (like a valued trade-in voucher) and sometimes it’s a little more abstract (such as when…

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  • How Interactive Content Can Work for Your Brand

    … Published 1 hour ago 36 Ideation for interactive content is arguably the most difficult aspect of the creation process. The reason for this is because a lot of brands don’t even know what types of interactive content their audience would actually enjoy or find useful. Luckily, many brands have already executed successful interactive…

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