Plas

  • Paid search click-through rates have risen 38%

    … According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of more than 750…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 12 readers -
  • Seven tips to squeeze more revenue from Google Shopping Ads

    … Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results. A look at Merkle’s Q2 digital marketing report proves this point, as you see a 43% year-over-year…

    Jamie Smith/ Search Engine Watch- 22 readers -
  • Case Study: Restructuring Shopping Campaigns To Improve Performance

    Case Study: Restructuring Shopping Campaigns To Improve Performance February 10, 2015 by Amy Bishop Leave a Comment Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to be desired.

    Amy Bishop/ The SEM Post- 23 readers -
  • Forgot to Transition Your AdWords PLAs? Here’s What Happens

    … warns that some settings and bids might not be carried over due to technical limitations. However, they will carry over whether a campaign is enabled or paused. Once the auto-upgrade takes place, the regular PLAs will stop serving impressions and you will receive email notification of the changes. The auto-upgrade from regular Product Listing…

    Jennifer Slegg/ The SEM Postin Paid Search- 7 readers -