Plas

  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 13 readers -
  • Seven tips to squeeze more revenue from Google Shopping Ads

    … Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results. A look at Merkle’s Q2 digital marketing report proves this point, as you see a 43% year-over-year…

    Jamie Smith/ Search Engine Watch- 27 readers -
  • Forgot to Transition Your AdWords PLAs? Here’s What Happens

    … warns that some settings and bids might not be carried over due to technical limitations. However, they will carry over whether a campaign is enabled or paused. Once the auto-upgrade takes place, the regular PLAs will stop serving impressions and you will receive email notification of the changes. The auto-upgrade from regular Product Listing…

    Jennifer Slegg/ The SEM Postin Paid Search- 11 readers -