Platform Economy

  • Integrations (and Metaservices) For The Win

    … noticing these integration-driven businesses, I saw them everywhere. Sure, Facebook and Google (and all the platforms) have been integrators forever, but they fail to solve more specific and/or bespoke problems inherent to individual use cases. Across online marketing, for example, tools like AppBoy, ZenDesk, and MailChimp lead with their metaservice…

    John Battelle's Search Blogin Facebook- 6 readers -