Platforms

  • Why Snapchat misses the influencer mark, for now

    …, like workshops on new platform features from YouTube and performance analytics from Instagram, Facebook and Twitter. But she gets nothing from Snapchat, where she recently produced branded DIY content for Mudd Jeans, Disney and Forever 21. “I don’t even know the actual number of my Snapchat followers and where they are from,” said Riihimaki. “I’ve…

    Yuyu Chen/ Digidayin Social- 26 readers -
  • The most creative Trump resistance side projects

    … The current political climate in the U.S. is unprecedentedly polarized. But agency executives — largely a creative, left-leaning lot — are feeling emboldened. Increasingly people in the creative industries are letting off a little steam in side projects that poke fun at the president’s agenda and creative way with words. Here are some of the most…

    Yuyu Chen/ Digiday- 20 readers -
  • Spotify is looking for original podcasts

    … to be focused on music, according to one producer that’s spoken to the service, would be the first step in a longer-term play several platforms are making to become hubs for both music and spoken-word audio content. They could also serve as a valuable way for Spotify to grow its revenue sources ahead of an IPO many expect to happen either…

    Digiday- 19 readers -
  • Pinterest’s president talks search and getting marketers to buy in

    … Pinterest is making a big bet that it isn’t too late for it to become a go-to platform for marketers. After a slow entry into advertising, Pinterest released a slew of new features last year. And it hasn’t slowed down in 2017. Last week, Pinterest rolled out search ads, and yesterday it announced more search tools that could broaden…

    Digiday- 14 readers -
  • Axel Springer mobile news app Upday plots European expansion

    … Upday, the news aggregator platform and subsidiary of Axel Springer, plans to be in 16 regions across Europe by the end of June, doubling its editorial staff from 25 to 50. According to figures from the company, Upday is the second-most popular news app across Android and iOS, behind BBC News in the U.K. (which has nearly 10 million unique users…

    Digiday- 16 readers -
  • WTF is conversational banking?

    … endless voice menu choices. But increasingly, it can mean interacting with a bank through a chatbot on an instant messenger platform. So, WTF does “conversational banking” really mean? What is conversational banking? Conversational banking means interacting with a non-human about your finances, whether it’s checking your balance, finding out how much…

    Digiday- 17 readers -
  • The Grammys are using Snapchat to lure younger viewers

    … followers on Spotify, where he regularly releases playlists. Aside from hosting “Pop Before the Drop,” Baran has been using his personal Snapchat account and other social platforms to drive people to new episodes of the show. He will also work with The Recording Academy and Delmondo to create content for multiple Snapchat Live Stories…

    Digidayin Social- 15 readers -
  • The state of voice-activated platforms in 4 charts

    … Voice is hot right now. In 2017, voice-platform analytics company VoiceLabs predicts that 24.5 million devices, like Amazon’s Echo or Google Home, will be shipped globally, for a total of about 33 million. Brands like Patrón and Dominos have jumped on the platform, and publishers are also trying to figure out the space. Alexa has now been…

    Digiday- 22 readers -
  • Snapchat parent’s IPO paperwork, annotated

    … rely primarily on our analytics platform that we developed and operate. Errors or inaccuracies in our metrics or data could result in incorrect business decisions and inefficiencies.” Translation: Snapchat is aware that lack of metrics is a major reason why many brands are still hesitant to advertise on the platform. It seems that Snapchat wants to beef up its analytics capabilities by itself rather than depend on third-party companies. The post Snapchat parent’s IPO paperwork, annotated appeared first on Digiday. …

    Digidayin Social- 17 readers -
  • Buyers see potential in Facebook’s TV push

    … The TV industry might seem stodgy, but it’s still profitable enough that social platforms try to mimic it. Since running out of places to stick ads in the news feed, Facebook has expanded its video offerings in an effort to tap into TV ad dollars. But it’ll face challenges. Longer videos could be a boon for marketers, but the news feed…

    Digiday- 20 readers -
  • At media industry gathering, a focus on a time of discontent

    …. Calling for all agencies, media suppliers and platforms to adopt the industry standard for viewability set by the Media Rating Council and every supplier to adopt the MRC-accredited third-party verification standard this year, Pritchard said the time is up for those who use the excuse that they’re a walled garden or “special.” He also said P&G…

    Lucia Moses/ Digidayin Social- 18 readers -
  • Pitch deck: Verizon’s plans for Go90 in 2017 and beyond

    … why Go90 content partners remain positive about the platform — there’s still money in it. Multiple sources pegged Verizon as sitting between big spenders like Netflix and smaller content buyers like Comcast’s Watchable and Spotify. Go90’s budgets are close to YouTube Red’s budgets — Verizon is still spending over $1 million, and in some cases $4…

    Digiday- 34 readers -
  • Snapchat wants to make sure Discover stays PG-13

    … To make itself attractive to advertisers ahead of its anticipated initial public offering, Snapchat is solving problems the market may not think exists. On Monday, the platform gave the New York Times a story about imposing stricter editorial guidelines on publishers creating content for Snapchat Discover, including a ban on images…

    Digiday- 20 readers -
  • The global state of fake news in 5 charts

    … topic internationally. Since the presidential election, coverage of fake news has increased as reporters tried to explain why people who primarily got their news through social platforms couldn’t tell when they were sharing false stories, and how automated ad buying enabled the fake-news ecosystem. “As reporters uncovered the sources of many…

    Digiday- 23 readers -
  • Social platform buy buttons fail to catch on

    … Just because an ad product makes a lot of sense, it doesn’t mean it won’t fail. Twitter squashed its buy button this week. Facebook had previously killed its own buy button and Instagram and Pinterest have struggled with theirs as well. Sources told Digiday that buy buttons have struggled on social platforms because transactions have been clunky…

    Digidayin Social EMail- 20 readers -
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