Playbuzz

  • Four native roles for brands to play in 2017

    … by Shaul Olmert, CEO, Playbuzz Today’s consumers don’t want to be advertised to. But they love their digital content, branded or not. It’s no surprise then that native advertising has become the cornerstone of many a savvy brand’s ad strategy, and why such ads are becoming more and more like the content their target audiences are already…

    Digiday- 26 readers -
  • How the Washington Post and CNN are measuring branded content success

    …% scroll rate are generally meaningless pieces of information if they can’t also tell you about how people now think and feel about the brand,” said Paul Josephsen, vice president of The CoLab, Thrillist’s branded content studio. For The CoLab, those metrics help extrapolate the “lift” in brand awareness from a sponsored campaign by offering up…

    Digidayin Content How To's- 20 readers -
  • 19 Tools to Create Social Media Content

    … to digest bigger pieces of content. They also let you introduce your business in a more visually appealing way. Break your content into slides and share your professional presentations with these tools. SlideShare LinkedIn’s SlideShare gives you a platform to build, upload, and edit presentation decks and share them on social media. The list…

    Social Media Examinerin Social- 30 readers -
  • Content for the Selfie Generation

    … and social level, like the selfie, will undoubtedly shape how publishers and individuals present themselves online Publishers should not be stagnant; adoption of interactive formats is key to their ability to stay relevant in an age of declining attention spans and growing need from consumers to engage with content in a manner that enables self-reflection and social interactivity. Shaul Olmert is the co-founder and CEO of Playbuzz. He can be contacted at BizDev@Playbuzz.com. Image courtesy of Shutterstock. …

    AllTwitterin Social Content Facebook Twitter YouTube- 12 readers -
  • 2 Key Traits of Content That ‘Breaks the Internet’

    … the aforementioned has created a personal, playful experience that taps into the fundamental human emotions of curiosity, tenacity and discovery. It is our natural desire to share that is the catalyst to these items becoming immensely popular and “breaking the internet.” And it’s that personal, human experience of challenge and insight that we believe hits the spot … or the dot! Shachar Orren is vice president of content at Playbuzz. …

    AllTwitterin Social- 8 readers -
  • Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

    … your audience, and potential new readers, are super tuned in. In my role as vp of content at Playbuzz, I work with major sports teams and brands, including Sports Illustrated, NFL teams, The Chive, MLB, Fox Sports and more, all of which give me an inside look into what content garners the most engagement and attention from sports fans. Questions I…

    Inside Facebookin Social- 13 readers -
  • The Top 5 Facebook Holiday Content Ideas

    …, unimaginative social content. Instead, make sure you’re optimizing your users’ engagement across mobile and desktop. Here are the top 5 tips on how to do so via Facebook: Utilize the above advice and you’ll be on your way to a content engine your Facebook community cannot resist – one that won’t put them to sleep during the busiest, most fruitful time of the year. Shaul Olmert is the co-founder and CEO of Playbuzz. Playbuzz can be contacted at bizdev@playbuzz.com. Image courtesy of Will Montague on Flickr. …

    AllFacebookin Social Content Facebook- 14 readers -
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