Playbuzz

  • The Super Bowl Is Boring

    … of the year, it’s a great opportunity for publishers to tackle users’ attention. By providing distracted viewers with interactive content–such as trivia quizzes, ranked lists and polls–publishers can make readers feel like they are a part of the game by testing their knowledge or giving them a platform to share an opinion on a play or controversial…

    AllFacebookin Social Google Facebook Twitter- 33 readers -
  • How Your Content Strategy Can Increase Your Social Footprint

    …, thus building credibility among their audiences. Situations such as the aforementioned are why editorial guidelines are in place, with many publishers insisting on having final say over whether or not such content appears on their websites. #LoveAtFirstTaste Unilever’s biggest food brand, Knorr, recently partnered with Playbuzz for its latest campaign…

    AllTwitterin Social Content How To's- 36 readers -
  • Four native roles for brands to play in 2017

    … by Shaul Olmert, CEO, Playbuzz Today’s consumers don’t want to be advertised to. But they love their digital content, branded or not. It’s no surprise then that native advertising has become the cornerstone of many a savvy brand’s ad strategy, and why such ads are becoming more and more like the content their target audiences are already…

    Digiday- 29 readers -
  • How the Washington Post and CNN are measuring branded content success

    … When it comes to native content, how are brands measuring their success? If it’s in terms of page views, they’re a step – or several – behind. Branded content studios and their brand partners have shifted focus to analytics that they believe are more accurate in determining whether native content campaigns have met their goals. The recent…

    Digidayin Content How To's- 20 readers -
  • 19 Tools to Create Social Media Content

    … biggest competitors. Just as with BuzzFeed, Playbuzz lets you share your content on practically every device and network. Cost: Free Playbuzz lets you choose from a number of quiz formats. Quizworks With Quizworks, you can choose from multiple question types, view statistics, and get access to sharing tools that allow you to engage with your…

    Social Media Examinerin Social- 34 readers -
  • 3 Traffic-Driving Content Hacks for Publishers and Brands

    … of your industry’s best content. For example, rather than creating your own piece of content from scratch on “Helpful Content Marketing Hacks,” search for relevant content on the subject from influencers in your industry and round it all up for your audience. Jo Barrow is the head of content for the U.K. at Playbuzz. She can be reached at Jo@playbuzz.com. Image courtesy of Shutterstock. …

    Inside Facebookin Social Content- 18 readers -
  • The Real Winner of the Brexit Vote: Interactive Content

    …–is the catalyst for compelling content readers crave. Outlets that opt to employ interactive content formats and transform their sites into platforms in which readers can voice their opinions will undoubtedly earn the vote of their audiences. Jo Barrow is the head of content for the U.K. at Playbuzz. She can be reached at Jo@playbuzz.com. Image courtesy of Shutterstock. …

    AllTwitterin Social Twitter- 24 readers -
  • Content for the Selfie Generation

    … and social level, like the selfie, will undoubtedly shape how publishers and individuals present themselves online Publishers should not be stagnant; adoption of interactive formats is key to their ability to stay relevant in an age of declining attention spans and growing need from consumers to engage with content in a manner that enables self-reflection and social interactivity. Shaul Olmert is the co-founder and CEO of Playbuzz. He can be contacted at BizDev@Playbuzz.com. Image courtesy of Shutterstock. …

    AllTwitterin Social Content Facebook Twitter YouTube- 12 readers -
  • 2 Key Traits of Content That ‘Breaks the Internet’

    … (@Markus_Kantola) April 7, 2016 Interactive formats–whether it be flip cards, quizzes, polls or galleries–are very well-suited to this type of “challenge” media, as they allow for greater engagement and interaction with the content. Consider another incredibly popular item – the Photographic Memory Test. Posted in March, this item rapidly generated…

    AllTwitterin Social- 9 readers -
  • Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

    … your audience, and potential new readers, are super tuned in. In my role as vp of content at Playbuzz, I work with major sports teams and brands, including Sports Illustrated, NFL teams, The Chive, MLB, Fox Sports and more, all of which give me an inside look into what content garners the most engagement and attention from sports fans. Questions I…

    Inside Facebookin Social- 14 readers -
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