Playbuzz

  • Four native roles for brands to play in 2017

    … by Shaul Olmert, CEO, Playbuzz Today’s consumers don’t want to be advertised to. But they love their digital content, branded or not. It’s no surprise then that native advertising has become the cornerstone of many a savvy brand’s ad strategy, and why such ads are becoming more and more like the content their target audiences are already…

    Digiday- 29 readers -
  • How the Washington Post and CNN are measuring branded content success

    … When it comes to native content, how are brands measuring their success? If it’s in terms of page views, they’re a step – or several – behind. Branded content studios and their brand partners have shifted focus to analytics that they believe are more accurate in determining whether native content campaigns have met their goals. The recent…

    Digidayin Content How To's- 20 readers -
  • 19 Tools to Create Social Media Content

    … directly to Facebook, Twitter, Google+, and YouTube, and even convert long-form infographics to multi-slide presentations on SlideShare. Cost: Free and paid versions available Design innovative infographics with Piktochart. Canva With Canva, you can quickly create infographics, along with presentation covers, social media images, online…

    Social Media Examinerin Social- 34 readers -
  • Content for the Selfie Generation

    … and social level, like the selfie, will undoubtedly shape how publishers and individuals present themselves online Publishers should not be stagnant; adoption of interactive formats is key to their ability to stay relevant in an age of declining attention spans and growing need from consumers to engage with content in a manner that enables self-reflection and social interactivity. Shaul Olmert is the co-founder and CEO of Playbuzz. He can be contacted at BizDev@Playbuzz.com. Image courtesy of Shutterstock. …

    AllTwitterin Social Content Facebook Twitter YouTube- 12 readers -
  • Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

    … With Super Bowl 50 fast approaching, the lure of a promising half time show and fresh commercials is sure to draw in large audiences – especially on social. In fact, last year’s big day was the most tweeted about NFL game ever – and this year will likely be no different. As a publisher, this is prime time to capitalize off of a moment where…

    Inside Facebookin Social- 13 readers -
  • New Year’s Resolution for Publishers: Rethink Your Social Content Strategy

    With 2016 quickly approaching, we are all making promises to ourselves to make it a year in which we finally check off items on our to-do list. New Year’s resolutions are notorious for being forgotten (until the following year of course), and yet represent areas of opportunity for growth. This year, I challenge you to make some resolutions in regards to your social media st ...

    AllTwitter- 9 readers -
  • The Top 5 Facebook Holiday Content Ideas

    …, unimaginative social content. Instead, make sure you’re optimizing your users’ engagement across mobile and desktop. Here are the top 5 tips on how to do so via Facebook: Utilize the above advice and you’ll be on your way to a content engine your Facebook community cannot resist – one that won’t put them to sleep during the busiest, most fruitful time of the year. Shaul Olmert is the co-founder and CEO of Playbuzz. Playbuzz can be contacted at bizdev@playbuzz.com. Image courtesy of Will Montague on Flickr. …

    AllFacebookin Social Content Facebook- 14 readers -
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