Playbuzz

  • Four native roles for brands to play in 2017

    … by Shaul Olmert, CEO, Playbuzz Today’s consumers don’t want to be advertised to. But they love their digital content, branded or not. It’s no surprise then that native advertising has become the cornerstone of many a savvy brand’s ad strategy, and why such ads are becoming more and more like the content their target audiences are already…

    Digiday- 23 readers -
  • How the Washington Post and CNN are measuring branded content success

    … When it comes to native content, how are brands measuring their success? If it’s in terms of page views, they’re a step – or several – behind. Branded content studios and their brand partners have shifted focus to analytics that they believe are more accurate in determining whether native content campaigns have met their goals. The recent…

    Digidayin Content How To's- 17 readers -
  • 19 Tools to Create Social Media Content

    … to digest bigger pieces of content. They also let you introduce your business in a more visually appealing way. Break your content into slides and share your professional presentations with these tools. SlideShare LinkedIn’s SlideShare gives you a platform to build, upload, and edit presentation decks and share them on social media. The list…

    Social Media Examinerin Social- 25 readers -
  • Content for the Selfie Generation

    … insight into your self-definition and preferences–for relationships, celebrities, politics, sports and so on. And interactive content is eminently shareable. Like selfies, people interacting with and sharing digital content want reactions from others. This is why polls, shareable video content, flip cards, quizzes and other interactive formats have…

    AllTwitterin Social Content Facebook Twitter YouTube- 12 readers -
  • Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

    … With Super Bowl 50 fast approaching, the lure of a promising half time show and fresh commercials is sure to draw in large audiences – especially on social. In fact, last year’s big day was the most tweeted about NFL game ever – and this year will likely be no different. As a publisher, this is prime time to capitalize off of a moment where…

    Inside Facebookin Social- 11 readers -
  • New Year’s Resolution for Publishers: Rethink Your Social Content Strategy

    … Year’s content resolutions to ensure that this time next year, no untouched resolutions are rolling over into your list for 2017. This will be your year to get smarter about the content you share. Cut out the unnecessary excess of tired old articles and determine which formats your audience eats up most. Cheers to 2016! Shaul Olmert is the co-founder and CEO of Playbuzz. Playbuzz can be contacted at bizdev@playbuzz.com. …

    AllTwitterin Social Content- 9 readers -
  • The Top 5 Facebook Holiday Content Ideas

    …, unimaginative social content. Instead, make sure you’re optimizing your users’ engagement across mobile and desktop. Here are the top 5 tips on how to do so via Facebook: Utilize the above advice and you’ll be on your way to a content engine your Facebook community cannot resist – one that won’t put them to sleep during the busiest, most fruitful time of the year. Shaul Olmert is the co-founder and CEO of Playbuzz. Playbuzz can be contacted at bizdev@playbuzz.com. Image courtesy of Will Montague on Flickr. …

    AllFacebookin Social Content Facebook- 13 readers -
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