Playbuzz

  • Four native roles for brands to play in 2017

    … by Shaul Olmert, CEO, Playbuzz Today’s consumers don’t want to be advertised to. But they love their digital content, branded or not. It’s no surprise then that native advertising has become the cornerstone of many a savvy brand’s ad strategy, and why such ads are becoming more and more like the content their target audiences are already…

    Digiday- 28 readers -
  • How the Washington Post and CNN are measuring branded content success

    … When it comes to native content, how are brands measuring their success? If it’s in terms of page views, they’re a step – or several – behind. Branded content studios and their brand partners have shifted focus to analytics that they believe are more accurate in determining whether native content campaigns have met their goals. The recent…

    Digidayin Content How To's- 20 readers -
  • 19 Tools to Create Social Media Content

    … on practically every device and network. Cost: Free BuzzFeed lets you create, view, and share your own quizzes. Playbuzz Playbuzz is a digital publishing platform where you can create content and embed quizzes directly on your website. The goal is to share stories that people love, and it seems to be working. Playbuzz is one of BuzzFeed’s…

    Social Media Examinerin Social- 32 readers -
  • Content for the Selfie Generation

    … and social level, like the selfie, will undoubtedly shape how publishers and individuals present themselves online Publishers should not be stagnant; adoption of interactive formats is key to their ability to stay relevant in an age of declining attention spans and growing need from consumers to engage with content in a manner that enables self-reflection and social interactivity. Shaul Olmert is the co-founder and CEO of Playbuzz. He can be contacted at BizDev@Playbuzz.com. Image courtesy of Shutterstock. …

    AllTwitterin Social Content Facebook Twitter YouTube- 12 readers -
  • 2 Key Traits of Content That ‘Breaks the Internet’

    … the aforementioned has created a personal, playful experience that taps into the fundamental human emotions of curiosity, tenacity and discovery. It is our natural desire to share that is the catalyst to these items becoming immensely popular and “breaking the internet.” And it’s that personal, human experience of challenge and insight that we believe hits the spot … or the dot! Shachar Orren is vice president of content at Playbuzz. …

    AllTwitterin Social- 8 readers -
  • Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

    … your audience, and potential new readers, are super tuned in. In my role as vp of content at Playbuzz, I work with major sports teams and brands, including Sports Illustrated, NFL teams, The Chive, MLB, Fox Sports and more, all of which give me an inside look into what content garners the most engagement and attention from sports fans. Questions I…

    Inside Facebookin Social- 13 readers -
  • New Year’s Resolution for Publishers: Rethink Your Social Content Strategy

    … Year’s content resolutions to ensure that this time next year, no untouched resolutions are rolling over into your list for 2017. This will be your year to get smarter about the content you share. Cut out the unnecessary excess of tired old articles and determine which formats your audience eats up most. Cheers to 2016! Shaul Olmert is the co-founder and CEO of Playbuzz. Playbuzz can be contacted at bizdev@playbuzz.com. …

    AllTwitterin Social Content- 9 readers -
  • The Top 5 Facebook Holiday Content Ideas

    … The holiday season is officially in full swing and content publishers everywhere know what that means: Tis’ the season to be seen and heard with the goal of ending the year strong. What kind of “strong” am I referring to? Typically when we think of Q4 results we think shopping and monetization. However, monetization is contingent upon strong…

    AllFacebookin Social Content Facebook- 14 readers -
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