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… by Shaul Olmert, CEO, Playbuzz Today’s consumers don’t want to be advertised to. But they love their digital content, branded or not. It’s no surprise then that native advertising has become the cornerstone of many a savvy brand’s ad strategy, and why such ads are becoming more and more like the content their target audiences are already…
… Brands are increasingly turning to interactive formats to make their content marketing campaigns stick. Whether they’re making quizzes or investing in virtual reality, brands now know that active experiences make for better marketing than lean-back content. The following five interactive brand campaigns have achieved the highest standards…
When it comes to native content, how are brands measuring their success? If it’s in terms of page views, they’re a step – or several – behind. Branded content studios and their brand partners have shifted focus to analytics that they believe are more accurate in determining whether native content campaigns have met their goals.