• The NBA is Crushing Other Sports Brands on Social Video

    … audience on YouTube. For example, the NBA paid close attention to its thumbnails. For action-based content, it choose high contrast close-ups of players. It avoided pixelated images. It added subtle branding to the thumbnail so viewers know it was the NBA’s content. It also realised that professional sports marketers have one chance to get…

    Greg Jarboe/ ReelSEOin YouTube- 28 readers -
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