Playtex is a brand name for undergarments, baby products, gloves, feminine products and sunscreen. It was founded in 1947, when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955 and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977.Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. Playtex invented the plastic tampon applicator in 1973.
Posts about Playtex
  • NYFW: 5 charts on how fashion brands stack up in digital and mobile

    … American Apparel, DNY, Fruit of the Loop, Reebok, Playtex and Versace as not having mobile-optimized sites. (Though for American Apparel, maybe it’s just a retro thing.) “We were surprised by how badly fashion brands did in mobile,” Joe Lazlo, senior director at IAB, told Digiday. “I can forgive the big high-fashion guys if they forget about…

    Shareen Pathak/ Digidayin Twitter- 6 readers -
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