Playtex

Playtex is a brand name for undergarments, baby products, gloves, feminine products and sunscreen. It was founded in 1947, when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955 and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977.Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. Playtex invented the plastic tampon applicator in 1973.
Posts about Playtex
  • NYFW: 5 charts on how fashion brands stack up in digital and mobile

    Spectacle and celebrity have descended yet again on New York City for its biannual weeklong celebration of all things fashion. But for all the hoopla surrounding every shiny new trend, two recent studies suggest fashion brands aren’t exactly keeping up — at least when it comes to mobile commerce. To be sure, m-commerce is a growing source of revenue in the retail business: Acc ...

    Shareen Pathak/ Digiday- 6 readers -
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