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…. Buyer’s remorse is when we feel the opportunity cost of what we’ve just bought. It’s at this moment that a nice surprise from the seller will fire up our endorphins and make us feel happy again. While this practice may sound manipulative, I believe it’s good for both retailers and customers. Customers feel happier and reassured…
“The one on gamification is my least favorite, but I think it’s an up and coming tactic, so I’d like to see what you do with it.” That’s the response I got when I pitched this blog post topic, among others, to our editor, Kathryn. Challenge accepted! I can see why it’s Kathryn’s least favorite idea. On the surface, gamification seems like a fad.