Pleasure Center

Pleasure center is the general term used for the brain regions involved in pleasure. Discoveries made in the 1950s initially suggested that rodents could not stop electrically stimulating parts of their brain, mainly the nucleus accumbens, which was theorized to produce great pleasure. Further investigations revealed that the septum pellucidium and the hypothalamus can also be targets for self-stimulation. More recent research has shown that the so-called pleasure electrodes lead only a form of wanting or motivation to obtain the stimulation, rather than pleasure.
Posts about Pleasure Center
  • 6 Tactics for Boosting Post-Conversion Engagement

    …. Buyer’s remorse is when we feel the opportunity cost of what we’ve just bought. It’s at this moment that a nice surprise from the seller will fire up our endorphins and make us feel happy again. While this practice may sound manipulative, I believe it’s good for both retailers and customers. Customers feel happier and reassured…

    Moz User Generated Blogin Social EMail- 16 readers -
  • How To Increase Conversion Rates Using Gamification

    “The one on gamification is my least favorite, but I think it’s an up and coming tactic, so I’d like to see what you do with it.” That’s the response I got when I pitched this blog post topic, among others, to our editor, Kathryn. Challenge accepted! I can see why it’s Kathryn’s least favorite idea. On the surface, gamification seems like a fad.

    Sid Bharath/ The Daily Egg- 22 readers -
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