Pleasure Center

Pleasure center is the general term used for the brain regions involved in pleasure. Discoveries made in the 1950s initially suggested that rodents could not stop electrically stimulating parts of their brain, mainly the nucleus accumbens, which was theorized to produce great pleasure. Further investigations revealed that the septum pellucidium and the hypothalamus can also be targets for self-stimulation. More recent research has shown that the so-called pleasure electrodes lead only a form of wanting or motivation to obtain the stimulation, rather than pleasure.
Posts about Pleasure Center
  • 6 Tactics for Boosting Post-Conversion Engagement

    … is no neural firing, the nucleus accumbens wins and we buy the product. Researchers can predict with relative certainty, before a person reaches a conscious decision, whether or not they will buy a product based on the activity in these areas of the brain. After we buy a product, we may begin to feel a form of cognitive dissonance called buyer’s remorse…

    Moz User Generated Blogin Social EMail- 16 readers -
  • How To Increase Conversion Rates Using Gamification

    … a sense of accomplishment. The result is the same, a release of dopamine into our brain’s pleasure center. In other words, rewards give us pleasure. That’s why, when used correctly, gamification can be a powerful persuasion tactic. It taps into a basic biological process and rewards customers for performing certain actions. When the pleasure produced…

    Sid Bharath/ The Daily Eggin Social Google How To's- 28 readers -
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