• 10 Awesome Testing Ideas From the Conversion Pros at Call to Action Conference

    … practices” and popular copywriting “formulas” included. If you’re a copywriter or marketer, you might recognize this classic headline from a 1926 ad written by John Caples: According to Joanna, this cliffhanger style of headline is behind the success of sites like ViralNova and Upworthy. When Joanna started working with a client who offers guitar…

    Amanda Durepos/ Unbounce- 33 readers -
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