Pltv

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … them. With Nanigans, you’ll not only be able to easily scale your user acquisition, but you’ll have several tried and true tools that will allow you to sustainably grow your audience by reaching audiences who will drive long-term growth. Automated creative testing recently helped gaming company IGG achieve outstanding results on its Facebook ad…

    Nanigansin Social- 25 readers -
  • 7 Best Practices For Programmatic Advertising In 2016

    …. Optimize Your Ad Spend For True ROI For many industries, digital advertising has shifted from primarily brand-oriented campaigns to more direct response efforts. In response, many advertisers are leveraging predictive lifetime value (PLTV), which intelligently adjusts campaigns to reach customers who will generate the most value. Because it’s…

    Nanigansin Social Retargeting- 25 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.…

    Nanigansin Social Facebook- 11 readers -
  • Online Advertising Acronyms And Terms Glossary

    …. Optimized cost per 1,000 impressions (oCPM) – Similar ad bid type to CPM, where your ad will be displayed to users most likely to complete your specific defined action. See more Optimized budgeting – Automatically limits and then increases budget as more is learned about an ad’s performance. Pixel – Also known as a Tracking Pixel, this refers to a 1…

    Nanigans- 25 readers -
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