Pltv

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … users. Nanigans’ Cohort Analysis tool is a visual way to track in-app purchases – not just a few days after your ad campaign has launched, but months down the line. With Cohort Analysis, you can understand which customer segments have generated the greatest lifetime value, and use that knowledge to reach similar audiences through digital…

    Nanigansin Social- 10 readers -
  • 7 Best Practices For Programmatic Advertising In 2016

    …. Optimize Your Ad Spend For True ROI For many industries, digital advertising has shifted from primarily brand-oriented campaigns to more direct response efforts. In response, many advertisers are leveraging predictive lifetime value (PLTV), which intelligently adjusts campaigns to reach customers who will generate the most value. Because it’s…

    Nanigansin Social Retargeting- 20 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – A prediction of the revenue or associated value a customer generates over time. Learn more Return on ad spend (ROAS) – A way to measure the value of your online marketing campaigns. Real time bidding (RTB) – How advertising inventory is bought and sold through a programmatic real-time auction. Software developer kit (SDK) – A set of programs…

    Nanigans- 15 readers -
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