Pltv

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can…

    Nanigansin Social- 14 readers -
  • 7 Best Practices For Programmatic Advertising In 2016

    …. Optimize Your Ad Spend For True ROI For many industries, digital advertising has shifted from primarily brand-oriented campaigns to more direct response efforts. In response, many advertisers are leveraging predictive lifetime value (PLTV), which intelligently adjusts campaigns to reach customers who will generate the most value. Because it’s…

    Nanigansin Social Retargeting- 22 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • Online Advertising Acronyms And Terms Glossary

    … pixel by 1 pixel image tag that is hard-coded into your website or app so it can track conversion events like registrations, products viewed or links clicked. Read more Placement – An individual ad within the marketplace that will have a unique image, title, body, destination URL and targeting parameters. Predictive Lifetime Value (PLTV…

    Nanigans- 18 readers -
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