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    • Digiday Research: Social media dominates distribution for content marketing

      In August, we gathered a group of retail and brand executives in Vail, Colorado, for the Digiday Content Marketing Summit. The main topic of discussion: Where does content marketing go from here? During the summit, we asked speakers and attendees from brands like Reebok, Heineken and Urban Zen about the types of content they’re creating, whether they’re outsourcing work or kee ...

      Digiday- 18 readers -
    • Digiday Research: How companies fund emerging tech

      This is the fifth and final part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality, chatbots and personalization. When the web changed the game in the mid-’90s, it caught the entire industry by surprise. In many ways, the media landscape is still recovering.

      David Amrani/ Digidayin How To's- 14 readers -
  • Digiday Research: How Huge is personalizing the cafe experience

    … This case study is part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality, chatbots and data-driven personalization. The store of the future may still be a pipe dream, but some marketers are discovering that the power of customer data isn’t limited…

    David Amrani/ Digidayin How To's- 19 readers -
  • Digiday Research: The data-driven race toward personalization

    … This is the fourth part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. In a 1995 book, MIT Media Lab co-founder Nicholas Negroponte described a personalized digital newspaper that included only items that were of interest or relevance…

    David Amrani/ Digiday- 27 readers -
  • Digiday Research: Retail is feeling the ‘Amazon Effect’

    … Last month, we gathered executives from retailers large and small in Napa, California, for the Digiday Retail Summit, which focused on the changing state of retail. During the summit, we asked speakers and attendees from retail brands including Tiffany & Co., Macy’s and M.Gemi their views on Amazon as a retail partner, a current competitor…

    Digiday- 20 readers -
  • Digiday Research: Inside the Quartz Bot Studio

    … This case study is part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. For a long time, Quartz didn’t have a standalone app. All around it, publishers were launching carbon copies of their websites packaged for app stores, but the effort…

    David Amrani/ Digiday- 18 readers -
  • Digiday Research: Attack of the chatbots

    … This is the third part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality and augmented reality. The 2016 election was a hotbed of media experimentation, and The New York Times was no wallflower. To cover the last 19 days of the race, it built a Facebook Messenger bot…

    David Amrani/ Digiday- 23 readers -
  • Digiday Research: Is augmented reality a sleeper hit?

    … This is the second part of a research series on a set of emerging technologies in media and marketing. Click here to read our report on virtual reality. “Up until very recently, I would have said that AR is even further behind than VR because it requires so much innovation at the level of imaging and recognition so things can be overlaid…

    David Amrani/ Digiday- 31 readers -
  • Digiday Research: Sports Illustrated scales VR with Everest

    … This case study is part of a research series on a set of emerging technologies in media and marketing. Click here to read our report on how media and marketing are using virtual reality. When Madison Mountaineering and video studio Endemol Shine Beyond approached Sports Illustrated to partner on an immersive VR experience that captured…

    David Amrani/ Digiday- 14 readers -
  • Digiday Research: VR is still more hype than reality

    … This is the first part of a research series on a set of emerging technologies in media and marketing. Virtual reality has emerged as one of the hottest new areas, with Facebook, Google and Microsoft pouring resources into development. Facebook’s $2 billion purchase of Oculus in 2014 signaled how important the platform finds the area. Publishers…

    David Amrani/ Digiday- 21 readers -
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