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  • Digiday Research: 37 percent of agencies are using AI

    … Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the publisher pivot to video here. The agency…

    Digiday- 10 readers -
  • Digiday Research: 80 percent of publishers will spend more on video

    … It’s impossible to read about the state of digital media or publishers’ monetization strategies without being bombarded by stories about how companies are going all-in on video. Yet for all the talk of pivoting to video, publishers have not seen clear gains in new ad revenue. As one person put it at the Digiday Publishing Summit, “I don’t believe…

    Digiday- 17 readers -
  • Digiday Research: Marketers lack confidence in their data-driven approaches

    … Turns out for all their talk of data-driven marketing, executives at brands are feeling a crisis of confidence when it comes to the data they collect and whether they’re even using it right. That’s the big takeaway from original research conducted by Digiday in September, when executives from brands joined us in New York for a one-day event…

    Shareen Pathak/ Digiday- 27 readers -
  • Digiday Research: Social media dominates distribution for content marketing

    … In August, we gathered a group of retail and brand executives in Vail, Colorado, for the Digiday Content Marketing Summit. The main topic of discussion: Where does content marketing go from here? During the summit, we asked speakers and attendees from brands like Reebok, Heineken and Urban Zen about the types of content they’re creating, whether…

    Digidayin Social Content- 18 readers -
  • Digiday Research: How companies fund emerging tech

    … This is the fifth and final part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality, chatbots and personalization. When the web changed the game in the mid-’90s, it caught the entire industry by surprise. In many ways, the media landscape is still recovering…

    David Amrani/ Digidayin How To's- 14 readers -
  • Digiday Research: How Huge is personalizing the cafe experience

    This case study is part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality, chatbots and data-driven personalization. The store of the future may still be a pipe dream, but some marketers are discovering that the power of customer data isn’t limited to digital spaces.

    David Amrani/ Digiday- 19 readers -
  • Digiday Research: The data-driven race toward personalization

    … This is the fourth part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. In a 1995 book, MIT Media Lab co-founder Nicholas Negroponte described a personalized digital newspaper that included only items that were of interest or relevance…

    David Amrani/ Digiday- 27 readers -
  • Digiday Research: Retail is feeling the ‘Amazon Effect’

    … Last month, we gathered executives from retailers large and small in Napa, California, for the Digiday Retail Summit, which focused on the changing state of retail. During the summit, we asked speakers and attendees from retail brands including Tiffany & Co., Macy’s and M.Gemi their views on Amazon as a retail partner, a current competitor…

    Digiday- 19 readers -
  • Digiday Research: Inside the Quartz Bot Studio

    … This case study is part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. For a long time, Quartz didn’t have a standalone app. All around it, publishers were launching carbon copies of their websites packaged for app stores, but the effort…

    David Amrani/ Digiday- 18 readers -
  • Digiday Research: Attack of the chatbots

    … This is the third part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality and augmented reality. The 2016 election was a hotbed of media experimentation, and The New York Times was no wallflower. To cover the last 19 days of the race, it built a Facebook Messenger bot…

    David Amrani/ Digiday- 23 readers -
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