Plusrundown

  • The Rundown: Reality check for publishing

    … We have closed the new issue of Digiday magazine. Expect to receive it in a few weeks. You’ll get a PDF copy next week. Here’s what we’re tracking this week. Reality check for publishing For the past two days, we have hosted 25 top publishing executives as part of our Moguls event in Miami. The event focused on giving executives space to think…

    Brian Morrissey/ Digiday- 12 readers -
  • Amazon’s long private-label game

    … I recently had coffee with an agency that works with a retailer that sells on Amazon. While there are many, many issues with how Amazon works with brands, this one caught my attention. “When you work with Amazon, it is a good thing. But it’s also a bad thing. They’ll milk you out of info about your business and category. Then, they’ll go and build…

    Digiday- 19 readers -
  • The Rundown: The industry jumps on the blockchain bandwagon

    … It seems like the latest technology to get the marketing world hot and bothered is blockchain. Previously relegated to discussions of bitcoin, using the blockchain — essentially a decentralized, ultra-secure Excel sheet — for solving many of digital advertising’s woes is en vogue. Here’s everything blockchain is purportedly hoping to do: Reward…

    Digiday- 20 readers -
  • The Rundown: In Japan, all eyes are on Amazon

    … Last week, I went to Japan for the inaugural Digiday Brand Leaders summit. I spent time in both Tokyo and Fukuoka, chatting with brand marketers of all shapes and sizes. The one big thing on their minds: Amazon. Brand marketers are getting interested in how Amazon is rewriting marketing, from its e-commerce capabilities to its use…

    Digiday- 18 readers -
  • Cashless in China

    … We’re trying something new with the Rundown. It’s now going to be sourced across our editorial group, giving you a jump on what we’re all hearing. Mobile payments in China I spent two weeks in Beijing and Shanghai earlier this month and was amazed at the ubiquity of two mobile payment apps: WeChat Pay, the mobile payment feature of the hugely…

    Digidayin Paid Search- 14 readers -
  • Snapchat’s super-secret publisher help page

    … “They’re dicks.” I like to ask publishing executives I meet for their appraisal of their dealings with platforms such as Snapchat. This harsh assessment came from a midsize publisher. Platforms all go through growing pains, often made more painful by being the cool, rich kid. Snapchat is smack in that phase. Many publishers privately grouse…

    Brian Morrissey/ Digiday- 17 readers -
  • Why publishers have video dreams

    Publishers declaring a “pivot to video” has become so cliche to be a joke. The reasoning is trotted out anytime a publisher refocuses its business — and cuts editorial staff. In the past 18 months, the following digital media companies have announced a variance on the pivot to video: April 2016: Mashable cuts staff to focus on video February 2017: Bleacher Report cuts 50, ...

    Brian Morrissey/ Digiday- 23 readers -
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