Plusrundown

  • The Rundown: Amazon runs up against a culture wall

    … Amazon is making serious moves in advertising — that much is clear. Its latest move is the announcement of 2,000 more jobs, mostly in the ad team, in New York City, a clear sign of how much it needs to cozy up to Madison Avenue executives. There’s no doubt Amazon has the goods: It has the data, the targeting and has serious muscle…

    Shareen Pathak/ Digiday- 20 readers -
  • The Rundown: Facebook’s long road to TV

    … In this week’s Rundown, we focus on Facebook’s video forays and how it’s not yet much of a threat to take TV budgets. Facebook’s attention problem For Facebook’s next phase of growth, the platform will need to crack TV ad budgets. Cue the pivot to video. But Facebook’s first pivot to video, inserting videos into its News Feed, succeeded…

    Brian Morrissey/ Digiday- 14 readers -
  • The Rundown: Publishers confront a user-experience crisis

    … This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. Publishers confront a user-experience crisis This week, we hosted 400-plus publishers and tech companies in Key Biscayne, Florida, for the Digiday Publishing Summit. Throughout three days of town halls, working groups and sessions, several…

    Brian Morrissey/ Digiday- 14 readers -
  • The Rundown: Reality check for publishing

    … We have closed the new issue of Digiday magazine. Expect to receive it in a few weeks. You’ll get a PDF copy next week. Here’s what we’re tracking this week. Reality check for publishing For the past two days, we have hosted 25 top publishing executives as part of our Moguls event in Miami. The event focused on giving executives space to think…

    Brian Morrissey/ Digiday- 14 readers -
  • Introducing Digiday magazine: The Big Ideas issue

    … We are closing our seventh issue of Digiday magazine. The fall issue is focused on “big ideas,” with our writers pursuing big ideas that can change media and marketing. One theme kept standing out: Amazon. It used to be that Google would come up repeatedly in any discussion for its potential to upend [fill in the business here]. Nowadays, you’re…

    Brian Morrissey/ Digidayin Social- 16 readers -
  • Amazon’s long private-label game

    … I recently had coffee with an agency that works with a retailer that sells on Amazon. While there are many, many issues with how Amazon works with brands, this one caught my attention. “When you work with Amazon, it is a good thing. But it’s also a bad thing. They’ll milk you out of info about your business and category. Then, they’ll go and build…

    Digiday- 19 readers -
  • The Rundown: The industry jumps on the blockchain bandwagon

    … It seems like the latest technology to get the marketing world hot and bothered is blockchain. Previously relegated to discussions of bitcoin, using the blockchain — essentially a decentralized, ultra-secure Excel sheet — for solving many of digital advertising’s woes is en vogue. Here’s everything blockchain is purportedly hoping to do: Reward…

    Digiday- 21 readers -
  • The Rundown: In Japan, all eyes are on Amazon

    … Last week, I went to Japan for the inaugural Digiday Brand Leaders summit. I spent time in both Tokyo and Fukuoka, chatting with brand marketers of all shapes and sizes. The one big thing on their minds: Amazon. Brand marketers are getting interested in how Amazon is rewriting marketing, from its e-commerce capabilities to its use…

    Digiday- 18 readers -
  • Cashless in China

    … We’re trying something new with the Rundown. It’s now going to be sourced across our editorial group, giving you a jump on what we’re all hearing. Mobile payments in China I spent two weeks in Beijing and Shanghai earlier this month and was amazed at the ubiquity of two mobile payment apps: WeChat Pay, the mobile payment feature of the hugely…

    Digidayin Paid Search- 14 readers -
  • Snapchat’s super-secret publisher help page

    … “They’re dicks.” I like to ask publishing executives I meet for their appraisal of their dealings with platforms such as Snapchat. This harsh assessment came from a midsize publisher. Platforms all go through growing pains, often made more painful by being the cool, rich kid. Snapchat is smack in that phase. Many publishers privately grouse…

    Brian Morrissey/ Digiday- 18 readers -
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