Pmd News

  • PMD News Facebook Group Changed to Closed

    … Two Facebook groups that were previously available only to Preferred Marketing Developers were opened to the public in July, but one of them, PMD News, was changed to a closed group Tuesday. The other group, FB Marketing Technology Dev Community, was still public at the time of this post. No explanation was offered for the move, which…

    David Cohen/ AllFacebookin Social- 8 readers -
  • Facebook: How PMDs Should Approach Retailers

    …. Advertisers who used Facebook's offline conversion lift to understand the impact of their advertising on the social network saw a median return on ad spend of eight times. We've heard from many in the PMD community that you'd like to be better aligned with Facebook sales messaging. We couldn't agree more. So the following is a compilation of our key…

    David Cohen/ AllFacebookin Social How To's- 2 readers -
  • Steve Irvine Named Global Director of Facebook’s PMD Program

    … Facebook's Preferred Marketing Developer program has a new global director, as Vice President of Global Partnerships Blake Chandlee announced in a post to the PMD News group that Steve Irvine, currently director of business strategy and activation for global vertical strategy for Facebook Canada, will assume the role and report to Chandlee. I am…

    David Cohen/ AllFacebook- 7 readers -
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