Podcast 101

  • Start a Podcast for $100: Here’s How

    … Podcasting isn’t exactly a new form of media. But, it has recently experienced a resurgence for brands and marketers – just like the success that NPR has been enjoying with podcasts lately. According to Edison Research, approximately 39 million Americans, or 15 percent of the over 12 population, listened to a podcast in 2014. Many experts…

    Albert Costill/ Search Engine Journalin How To's- 9 readers -
  • How to Measure the ROI of Your Podcast

    … Unless your podcast is a passion project, making revenue should be your number two priority, the first being production of a podcast worth listening to. If you’re not podcasting for the straight “love” of the topic, or your podcast isn’t generating revenue for your business, why waste your time blabbing away into a microphone? If you don’t…

    Ryan Hanley/ Search Engine Journalin How To's- 12 readers -
  • The Definitive Guide to Podcast Intros

    … didn’t have permission. Today, many podcasters are facing the same concerns when it comes to creating an intro or outro. Just because podcasting is a newer form of media than television or radio, the laws are essentially the same when it comes to copyright when using music for an intro, bumper, or outro. The other thing that hasn’t changed is just how…

    Albert Costill/ Search Engine Journalin Content Twitter- 4 readers -