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Next month I’m traveling to Dell for a marketing conference they’re giving business leaders internally. My session is a hands-on session where I’ll be sharing how podcasting has grown in popularity, what equipment is needed, and how to publish, syndicate and promote your podcast online. It’s a topic that I’ve become quite passionate about over the last couple of years – and I ...
… digital marketing mix. Below we’ll dive in to three case studies MIMA social broadcasting event that uncover how different brands are working podcasts into their marketing strategy. First, Why a Podcast? Mobility is key. You can listen on the go in your car or the train. It’s personal. The information can be directed at the consumer. Drives…