A podcast (or netcast) is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players.
Posts about Podcasting
    • 16 valuable tips if you want to start a podcast

      Recording the weekly Brand Newsroom podcast is the most fun I have every week. I know my co-hosts Nic Hayes and James Lush feel the same way. I didn’t have any broadcast experience when I started so it was stressful for me. We didn’t always make it easy for ourselves on the production end, either. After nearly three years, we’re ticking along like a well-oiled machine and enjoy ...

      Sarah Mitchell/ Lush Digitalin Content- 13 readers -
    • Podcast Marketing: Why Companies Are Investing in Podcasting

      Next month I’m traveling to Dell for a marketing conference they’re giving business leaders internally. My session is a hands-on session where I’ll be sharing how podcasting has grown in popularity, what equipment is needed, and how to publish, syndicate and promote your podcast online. It’s a topic that I’ve become quite passionate about over the last couple of years – and I ...

      Douglas Karr/ Marketing Technology Blogin Display- 17 readers -
    • How to get Your First Podcast Sponsorship

      This is a post from ProBlogger podcasting expert, Colin Gray. Advertising is a sensitive subject for a lot of people. It’s a step into the ‘money stuff’, into earning cash from your loyal audience, and it can feel like sullying your beautifully crafted content. Who enjoys the sight of a banner ad sticking out like a sore thumb, after all? On a blog, it’s hard to run ads or ...

      @ProBloggerin How To's- 18 readers -
  • Released: WordPress Sidebar Widget for Playing Podcasts

    … If you’ve ever utilized the default RSS widget for WordPress and entered a Podcast RSS feed, you’ll notice that it only displays the title and description. That’s because the iTunes standard for podcast feeds adds additional tags for the image associated with a podcast as well as the location of the podcast file itself. Despite WordPress having…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 211: Creating a Successful Podcast – Advice from Pat Flynn

    …Advice from Pat Flynn on How to Create a Successful Podcast Today I have a treat for anyone who has ever considered starting a podcast (or already has one), because I’ve just finished a Skype call with Pat Flynn about the art of podcasting. As I’ve mentioned in the past, Pat’s teaching on podcasting is the number one thing that helped me as I…

    @ProBlogger- 10 readers -
  • #176: Steal My Podcast Project Plan!

    … Hey there! Welcome to your new show notes! I wanted to deliver episode details in a way that make the podcast easier to use and digest. My goal—as always—is to deliver tremendous value for you, and hopefully this new format will help you engage at a new level, and take immediate action for your […] The post #176: Steal My Podcast Project Plan…

    Amy Porterfieldin Content- 11 readers -
  • Fireside: Simple Podcast Website, Hosting, and Analytics

    … they’ll have to shift their revenue model and I’m not sure what that means for everyone hosting podcasts there. After a few searches online, we found Fireside, a total solution for podcasting. Pricing is just $19 per month and includes the following features: Download Stats and Analytics – accurate, real-time download stats and analytics…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Choosing the Right Podcast Topic (It’s Harder Than It Sounds)

    … By Kerry Gorgone, {grow} Contributing Columnist I recently hosted a seminar on podcasting for MarketingProfs that examined how to start a podcast. During the one-hour session, I explained everything, from the podcast listening audience (thanks, Edison Research) to planning, recording, editing, and promoting your show. Nearly half of attendees…

    {grow}- 14 readers -
  • How Audiences Respond to Podcasts: New Research

    … Are you thinking about getting into podcasting? Wondering if podcasts still have an engaged audience base? In this article, you’ll discover insights from new research that show how listeners consume podcast content, and what might keep people from tuning in. by Michelle Krasniak on Social Media Examiner. #1: Podcast Listener Base Maintains…

    Social Media Examinerin How To's- 24 readers -
  • The New New Thing Podcast: With Guest Douglas Karr

    … In Indianapolis, there’s quite a movement in the marketing technology space with the growing number of investments of HighAlpha – which was born out of ExactTarget. We’ve shared about one of those companies, Quantifi, and interviewed CEO R.J. Talyor on our MarTech Interview series. This week, podcast professional Liz Prugh of Pure Fandom fame…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • If Your Content Team Just Did This, You’d Be Winning

    …: Winning Content Checklist Goals – What are you trying to achieve with your content? Is it being published to build awareness, engagement, authority, drive conversions, improve retention, upsell clients, or improve the overall customer experience? How are you going to measure whether or not it actually worked? Audience – Who are you writing…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • #54: The Secret Mindset Shifts For Success With Ramit Sethi

    … I hope you’re buckled in, because my guest this week is an online business expert who is renowned for “telling it like it is.” Ramit Sethi is a master communicator who pulls no punches. When it comes to sheer mental confidence, there's no one quite like him in the online marketing world. As a result, […] The post #54: The Secret Mindset Shifts…

    Amy Porterfieldin EMail Content- 14 readers -
  • What you need to know about Apple’s new podcast analytics

    … The world’s biggest platform for podcasts is going to shed new light on the state of advertising in the space. On Friday, Apple announced it would soon begin offering podcast creators some rudimentary audience analytics. Here is what you need to know about Apple’s announcement. The state of podcasting: • Podcasting started as an Apple…

    Digidayin How To's- 16 readers -
  • 5 Steps to conduct a superior podcast interview

    … By Mark Schaefer With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contract in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off. Doing…

    {grow}- 22 readers -
  • #159: How I Found, Hired and Work With My Project Manager

    … When you’re just starting out, you can manage everything on your own. And you probably have to—until you’re generating revenue. As soon as that happens, things change. Priorities shift. To-do lists grow. New ideas, projects and opportunities pop up every day, all of which are left for you to juggle with. What if you had the right support to help…

    Amy Porterfieldin Facebook How To's- 19 readers -
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