A podcast (or netcast) is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players.
Posts about Podcasting
    • Top 10 Podcast Recording Tips to Sound Like a Podcasting Pro

      I believe podcasting is one of the most powerful tools available to build your brand and your audience. And when it comes to creating a great podcast, the real magic happens when you’re recording. Over several years and hundreds of episodes, I’ve uncovered several crucial tips that have helped me improve my craft and produce podcast content that keeps people engaged and coming back for more.

      Pat Flynn/ The Smart Passive Income Blog- 13 readers -
    • Podcast Advertising Is Coming of Age

      With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example.

      Douglas Karr/ Marketing Technology Blog- 11 readers -
  • "How Quality Content Fueled Growth at Unbounce Ft. Oli Gardner" (Inbound Success Ep. 26)

    What's the secret behind the rapid growth of Unbounce? In this week's episode of The Inbound Success Podcast, Unbounce co-founder Oli Gardner gives us a peak behind the curtain at the company's marketing. From what helped them gain traction as a start up, to what they're doing now to continue fueling leads and customer acquisition, Oli shares his experiences and person lessons ...

    The IMPACT Blog- 6 readers -
  • "Growth Marketing Ft. Mike Rizzo of InMobi" (Inbound Success Ep. 25)

    … What does it take to be a successful growth marketer? In this week's episode of The Inbound Success Podcast, Mike Rizzo shares the approach he's taking at global mobile advertising and discovery platform InMobi, fresh after its acquisition of AerServ. Turns out its a mix of creative marketing, full funnel optimization, and a solid marketing…

    The IMPACT Blog- 9 readers -
  • "Startup Marketing Ft. Rebecca Corliss of Owl Labs" (Inbound Success Ep. 24)

    … Is it possible to use inbound marketing to quickly generate a large number of qualified leads for a startup just out of stealth mode? If you are Owl Labs VP of Marketing Rebecca Corliss, the answer is "yes." In this week's episode of The Inbound Success Podcast, Rebecca shares the strategy behind Owl Labs' first major lead gen campaign, and what…

    The IMPACT Blog- 8 readers -
  • BNR 177: Content Case Study: Greg Allan of Response Electricians

    … Greg Allan is the director of Response Electricians and he’s the host of the world’s number one podcast for his industry, The Electrician’s Success Podcast. He’s a real case study in how a small business can use content to do amazing things. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating…

    Lush Digitalin Content- 7 readers -
  • "Growth Hacking Ft. Ferdinand Goetzen" (Inbound Success Ep. 22)

    … How do successful inbound marketers drive growth in the hyper-competitive SaaS space? This week's episode of The Inbound Success Podcast features Ferdinand Goetzen, Head of Growth at Recruitee, one of the fastest growing SaaS companies in The Netherlands. In our interview, Ferdinand shares the strategies and tactics he has used to achieve results…

    The IMPACT Blog- 12 readers -
  • Protecting your podcast: Finding and using “pod-safe” music

    … By Kerry Gorgone, {grow} Contributing Columnist Nearly every time I give a presentation on podcasting, someone asks me about music. Typically, they’re already using popular music as their podcast opener and they’re asking me “what they should do.” My answer is always the same: “Stop using copyrighted music unless you have written permission…

    {grow}- 10 readers -
  • The future of the digital marketing agency with Mitch Joel

    … By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities…

    {grow}- 15 readers -
  • 20+ Blogging, Video, and Podcasting Predictions for 2018 From the Pros

    … Are you interested in learning where video, blogging, and podcasting are heading in 2018? To find out what to watch for in the coming year, we reached out to expert creators and influencers to get their thoughts. #1: Creators Monetize With Cryptocurrencies Due to the low fees on many cryptocurrencies, they will become the transaction [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Lisa D. Jenkins/ Social Media Examiner- 9 readers -
  • Not Every Content Strategy Needs a Story

    … Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • "2018 Inbound Marketing Trends Ft. Eric Siu" (Inbound Success Ep. 20)

    … to Facebook, finding the right tags, seeing what you're ranking for, things like that. Kathleen: Great. So outside of video and AI, any other strategies that you're seeing work really well for inbound marketers? Eric: Yeah, so podcasting like what you're doing right now. It's no secret the fact that I'm doing that Marketing School podcast is because of my…

    The IMPACT Blog- 14 readers -
  • VoiceJungle: Fast, Affordable, Professional Voiceovers

    … This last week I was in a bit of a bind. I had to release a podcast but didn’t have the intro and outro with me. I did my best to record it myself, but having me on the intro and outro as well as the podcast didn’t sound professional. A quick search online and I found VoiceJungle, and I decided to give the service a try. The site had a ton…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • "Inbound Marketing New Year's Resolutions" (Inbound Success Ep. 19)

    … Happy new year from The Inbound Success Podcast! I can't believe today is officially 2018 and the new year has already begun. In last week's Christmas episode, I looked back on 2017 and shared why I started this podcast and thanked the guests that have joined me on this journey so far…

    The IMPACT Blog- 14 readers -
  • "Christmas Episode & Reflections on 2017" (Inbound Success Ep. 18)

    … Welcome to a very special Christmas episode of The Inbound Success Podcast! I had a conversation a few weeks ago with the team here at IMPACT that I work with on this podcast and they asked if I was still going to publish an episode today. I decided to do it because if there's one thing I've learned in my 10 plus years as a content marketer…

    The IMPACT Blog- 10 readers -
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