Podcasting Best Practices

    • Choosing the Right Podcast Topic (It’s Harder Than It Sounds)

      By Kerry Gorgone, {grow} Contributing Columnist I recently hosted a seminar on podcasting for MarketingProfs that examined how to start a podcast. During the one-hour session, I explained everything, from the podcast listening audience (thanks, Edison Research) to planning, recording, editing, and promoting your show.

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  • Five unusual podcasting tips from the trenches

    … Tom Webster and I have just completed our one-year anniversary of The Marketing Companion podcast. This has defintely been a “learn by doing” exercise for both of us so I thought with 12 months under our belt it would be appropriate to reflect on five unusual podcasting tips and lessons learned. Limit complexity One of the unusual aspects of our…

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