Podcasting Tips

  • Audio Content Made Easy: Fantastic Apps for Podcasting

    By Kerry Gorgone, {grow} Contributing Columnist By now, you probably know you should be podcasting. If you haven’t reached that conclusion yet, check out my post “It’s time for you to start a podcast,” then come back. I’m about to explain how to podcast! The “nuts and bolts” of podcasting are much, much simpler than they were when podcasts first came on the scene.

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  • It’s time for you to start a podcast

    … months. The landscape’s only going to get more crowded, so don’t wait! Here are some tips to help you get started with podcasting: Choose a topic you and your audience both care about. Podcasting is hard work. You need to select something that will help you reach your company’s audience—something that’s relevant and entertaining to them…

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  • Five unusual podcasting tips from the trenches

    … Tom Webster and I have just completed our one-year anniversary of The Marketing Companion podcast. This has defintely been a “learn by doing” exercise for both of us so I thought with 12 months under our belt it would be appropriate to reflect on five unusual podcasting tips and lessons learned. Limit complexity One of the unusual aspects of our…

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