A podcast (or netcast) is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players.
Posts about Podcasts
    • 20 Extraordinary Content Marketing Insights

      By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode.

      {grow}in Content- 16 readers -
    • 5 Steps to conduct a superior podcast interview

      By Mark Schaefer With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contract in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off.

      {grow}- 15 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

    {grow}in Content- 14 readers -
  • Podcast 123: Business Conference Takeaways and Niche Site Project 3 Thoughts

    … In today's podcast episode, Jake, Jason (who was introduced as a new team member in my last post), and I chat about the lessons learned at Traffic and Conversion Summit and we also give some of our thoughts on Niche Site Project 3. Last month, we all attended Traffic and Conversion Summit, which is always a great conference. We each share our…

    Niche Pursuits- 11 readers -
  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

    {grow}in Content- 14 readers -
  • Here are Our Community’s Favorite Marketing Podcasts

    … visitors to paying customers. Build My Online Store – An eCommerce marketing specialist that you already trust to help work on your business. Tropical MBA – dedicated to the growing movement of location independent entrepreneurs worldwide. This Old Marketing – Although most people think content marketing is brand new, telling stories…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Celebrating a Marketing Companion podcasting milestone

    … a podcast. It was a difficult decision because I didn’t want to begin anything that would distract me from creating great content on the blog. I decided I needed a podcasting partner and there was literally only one person I could do it with — Tom. When I asked him, he didn’t hesitate. Would he want to do a podcast with me? “Absolutely,” he said…

    {grow}- 14 readers -
  • Content Marketing Advice, with a Side of Snark

    …, which you never want to miss. On Tuesday, our friend Jon Nastor showed us how we can actually get listeners for our podcasts. It’s a useful thing to know, since the #1 question on the minds of new podcasters is: “For the love of all that is holy and good, is anyone ever going to hear this thing?” And on Wednesday, Loren Baker helped you figure…

    Sonia Simone/ Copybloggerin Affiliate Content- 19 readers -
  • Google adds rich results for podcasts to SERPs

    … On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. This was first noted over on Search Engine…

    Search Engine Watchin Google- 24 readers -
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