A podcast (or netcast) is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players.
Posts about Podcasts
    • Connecting to a new podcast on digital transformation

      By Mark Schaefer My favorite event of the year is attending the massive SXSW Interactive conference each spring. A lot of people go to connect and party … I go to learn. It’s an experience like no other. I get to listen to the greatest innovators, technologists, and thinkers on the planet. For years, I had a fantasy of of starting a new podcast where I talked to these amazing people.

      {grow}- 16 readers -
    • 10 Easy Tips for Professional Audio Quality

      I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and I’d miss out. Our content should connect and engage, not frustrate and push away.

      Copybloggerin Content- 14 readers -
    • How to Conduct Not-to-Miss Podcast Interviews

      When I started Hack the Entrepreneur, I had never conducted a single interview before. But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons. So now I have a number of insights to share with you today, as well as tips to avoid some not-so-obvious blunders.

      Copybloggerin Content How To's- 11 readers -
  • Expand Your Content Marketing Toolkit

    … On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent…

    Sonia Simone/ Copybloggerin Content- 8 readers -
  • Influencer marketing grows up

    … of a marketing revolution, led by anyone willing to step up and let their voice become heard through blogs, videos, and podcasts. Most exciting to me, companies were actually enacting the first influencer marketing programs — and seeing amazing results. While the social media world was pounding Klout, the critics were missing the bigger picture…

    {grow}- 13 readers -
  • Practical Tips to Move You Toward Your Content Marketing Goals

    … Morris let us know about the launch of Sites, a new podcast that helps you build the website you need to reach your goals. And on Wednesday, I outlined specific steps you can take to gain momentum when no one knows who you are (yet). Your “1,000 True Fans” aren’t going to show up overnight, but there is a path you can take to get to them. Over…

    Sonia Simone/ Copybloggerin Content Blogging- 14 readers -
  • Should you trust The Meeker Report?

    … the past few years, Tom Webster and I have discussed this report on our podcast, The Marketing Companion, and it has always been one of my favorite episodes of the year. However, this year, my keen-eyed co-host (who knows a thing or two about research) noticed a pattern that arguably tarnishes the reputation of the report. Much of the report…

    {grow}- 14 readers -
  • Achieving escape velocity: The content discovery challenge

    … are dealing with it — makes for an incredibly interesting episode of our podcast. Content discovery strategies Tom makes the point that in our digital world so much of the content we see is issued to us based on some popularity formula that we don’t have the experience of surprise and delight we used to experience looking through a record store, a book…

    {grow}in Content- 15 readers -
  • Artificial intelligence, real-life marketing

    … By Mark Schaefer The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown…

    {grow}- 13 readers -
  • 5 Steps to conduct a superior podcast interview

    … By Mark Schaefer With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contract in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off. Doing…

    {grow}- 21 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

    {grow}in Content- 15 readers -
  • 20 Extraordinary Content Marketing Insights

    … frequency, etc. but lots of scope for growth. Starting to get the picture? This episode is jam-packed with interesting insights you won’t want to miss. let’s get started … If you can’t access the episode above, click on this link to listen to Episode 102 Other ways to enjoy our podcast Click here to download the latest episode or subscribe…

    {grow}in Content- 19 readers -
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