Podcasts

A podcast (or netcast) is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players.
Posts about Podcasts
    • Cocooning consumers and other mesmerizing mega-trends

      Sheryl Connelly, Ford global consumer trends and futuring manager (yes, I guess futuring is a verb now?) recently published her fifth annual examination of consumer mega-trends. Tom Webster and I found this to be an exceptional piece of work and an outstanding topic for our podcast. The trends we examine include: Cocooning consumers: Global upheaval is evident in everythi ...

      {grow}- 21 readers -
    • The future of the digital marketing agency with Mitch Joel

      By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities in the marketing business.

      {grow}- 15 readers -
    • Universal App Campaigns

      The 3Q Digital Download podcast is back from an extended vacation! In this episode, host Joe Kerschbaum chats with Aaron Austin, Mobile App Sales & Strategy Expert at Google, about Goog ...

      3Q Digital- 14 readers -
  • BNR 174: These are a few of our favourite things (from 2017)

    … Since it’s the new year, James, Nic and Sarah are in a reflective mood. Today they discuss some of their favourite things from 2017 – including the best things they read, watched or heard. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations…

    Lush Digital- 11 readers -
  • How writing a book becomes part of a marketing strategy

    … are the leading generation of readers. And a cottage industry is emerging helping executives plan, write and publish their own books. A book can be a great way to build a personal brand and provide a halo of authority to your company. My podcast partner Tom Webster and I have both written books and we’ve had very different experiences. In the new…

    {grow}- 14 readers -
  • Is Facebook evil?

    … a favorite piece of spam to demonstrate once again that it’s not annoying … it’s an art form! Let’s go … Click on this link to listen to Episode 118 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Find the podcast on Stitcher Please support our…

    {grow}- 11 readers -
  • Digital marketing: A discussion on three touchy subjects

    … implication for marketers: A very common strategy of “piling on” to popular content topics doesn’t work. Outing people on social media — We discuss the recent sexual harassment episodes involving Weinstein, Spacey and Scoble and how social media has become the engine for “outing.” What are the implications for business, for marketing, for working…

    {grow}in Social- 9 readers -
  • Why Starting a Podcast Intrigues Forward-Thinking Content Marketers

    … You know that familiar “awkward moment” is speeding toward you as the holiday functions and parties suddenly multiply across your calendar like chicken pox. You’re standing there, about to take a sip of your drink, when like clockwork it comes: “So … what do you do?” “I’m a … I work on the internet. Have Read More... The post Why Starting a Podcast Intrigues Forward-Thinking Content Marketers appeared first on Copyblogger. …

    Copybloggerin Content- 12 readers -
  • Wordprax Test

    … The 3Q Digital Download podcast is back! Host Joe Kerschbaum chats with 3Q’s Director of CRO, Jeremy Epperson, on (you guessed it!) Conversion Rate Optimization. For a reference, here are Jeremy’s top takeaways and action items for people who currently don’t have a CRO solution in place: 1. Find a testing platform (3Q uses Optimizely). This helps […] The post Wordprax Test appeared first on 3Q Digital. …

    3Q Digital- 10 readers -
  • The future of humor in marketing with The Marketoonist

    … Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks…

    {grow}- 8 readers -
  • wordprax test

    … Subscribe on iTunes here! Welcome to the second episode of the 3Q Digital Download Podcast! Join our host, Joseph Kerschbaum, and our guest, Elizabeth Marsten, to get tips on taking your PPC game to the next level! This is perfect for both in-house or agency folks! Here are Elizabeth’s key takeaways. 1. Google-able Content: Writing, blog, etc. Ability […] The post wordprax test appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 10 readers -
  • It’s time to put an end to an era of lazy marketing

    … I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today. I…

    {grow}- 8 readers -
  • The extraordinary power of curated content

    … explore why there seems to be a “Tom Webster bias” creeping into the show … Click on this link to listen to Episode 114 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast…

    {grow}in Content- 14 readers -
  • A Desert Island Paradise … and a Great Podcasting Course

    … On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with Read More…

    Sonia Simone/ Copyblogger- 10 readers -
  • The Showrunner Podcasting Course Is Open (For a Limited Time)

    … Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys and answer your question with Read More... The post…

    Copyblogger- 18 readers -
  • Love, politics and content marketing

    … politics-related talk Why Mark thinks “loyalty” is a fading marketing idea Content Marketing World hits and misses And as a bonus, we announce new plans for Companion Storm 2! Check it out! Click on this link to listen to Episode 113 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes…

    {grow}in Content- 17 readers -
  • 5 Top Tips on How to Be a Top Game Blogger

    … to be fully text-based. There are plenty of popular video game podcasts, too, with growing lists of subscribers. Delve into podcasting, and your game blog could skyrocket. 3. Do the Research You might not have fond memories of writing research papers in school; maybe that’s why you became a game blogger. Researching games involves playing them. When you…

    The Blog Heraldin How To's- 14 readers -
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