A podcast (or netcast) is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players.
Posts about Podcasts
    • Love, politics and content marketing

      In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss: Why Tom faced a nearly empty room for his politics-related talk Why Mark th ...

      {grow}in Content- 15 readers -
    • Is it just me, or does it seem like the ad industry is a hot mess?

      It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported … The stock value for many large agencies is in decline as company billings fall. Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive.

      {grow}- 12 readers -
  • A Desert Island Paradise … and a Great Podcasting Course

    … On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with Read More…

    Sonia Simone/ Copyblogger- 9 readers -
  • 5 Top Tips on How to Be a Top Game Blogger

    There’s a vast difference between the best and worst blogs, regardless of topic. To help, we’ve recently covered some of the best ways to improve your blog. Taking active measures, such as learning improvement methods, is essential for long-term success. Much of the advice discussed in recent articles applies directly to today’s subject: game blogging.

    The Blog Herald- 11 readers -
  • The Bold and the Stressful: Smart Ways to Make a Big Move

    … Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed Read More... The post…

    Sonia Simone/ Copyblogger- 8 readers -
  • Why I Love Broadcasting My Podcast Recordings Live

    … Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes Read More... The post Why I Love Broadcasting My Podcast Recordings Live appeared first on Copyblogger. …

    Jerod Morris/ Copyblogger- 14 readers -
  • Choosing the Right Podcast Topic (It’s Harder Than It Sounds)

    … By Kerry Gorgone, {grow} Contributing Columnist I recently hosted a seminar on podcasting for MarketingProfs that examined how to start a podcast. During the one-hour session, I explained everything, from the podcast listening audience (thanks, Edison Research) to planning, recording, editing, and promoting your show. Nearly half of attendees…

    {grow}- 14 readers -
  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … By Mark Schaefer When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone. He described why “intrapreneurs” don’t work: “If you have a startup idea, the intrapreneur who works 9-5 in a corporate office with a salary and benefits will always lose to an entrepreneur who has bet it all…

    {grow}- 20 readers -
  • Podcast 128: The Business Behind Getting Paid to Speak at Events with Grant Baldwin

    … thespeakerlab.com. There’s free podcast, there’s lots of blog post, and lots of just free resources. People can check out all about speaking, speaking industry and how to find and book speaking engagements. Yeah, definitely check those out. Spencer:Perfect. Thanks Grant, I appreciate your time very much. Grant:You bet, Spencer. I enjoyed hanging out with you brother. Spencer:Yup, thanks a lot. The post Podcast 128: The Business Behind Getting Paid to Speak at Events with Grant Baldwin appeared first on Niche Pursuits. …

    Niche Pursuits- 24 readers -
  • Is Amazon Spark primed for new social network success?

    … to listen to Episode 109 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because…

    {grow}in Social- 15 readers -
  • What happens to your marketing effort when Google search goes away?

    … owners indicate they would not want to go back to life before getting their devices, and 42% say their device is now “essential” to their everyday life. 70% of smart speaker owners say they are listening to more audio at home since acquiring their device – across news/talk, podcasts, audiobooks and music. Among smart speaker owners, 45% expect…

    {grow}in Google- 19 readers -
  • Finding your place on the web, when it seems so crowded out here

    … in front of her new agency! There is lots of opportunity for channel innovation within a niche. Can you start your industry’s first podcast? The first Snapchat line of storytelling? 2. Vary the content type In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. These are: Hygiene…

    {grow}in Social- 14 readers -
  • Expand Your Content Marketing Toolkit

    … On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent…

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • Influencer marketing grows up

    … of a marketing revolution, led by anyone willing to step up and let their voice become heard through blogs, videos, and podcasts. Most exciting to me, companies were actually enacting the first influencer marketing programs — and seeing amazing results. While the social media world was pounding Klout, the critics were missing the bigger picture…

    {grow}- 16 readers -
  • How to Conduct Not-to-Miss Podcast Interviews

    … When I started Hack the Entrepreneur, I had never conducted a single interview before. But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons. So now I have a number of insights to share with you today, as well as tips…

    Copybloggerin Content How To's- 16 readers -
  • 10 Easy Tips for Professional Audio Quality

    … I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and I’d miss out. Our content should connect and engage, not frustrate and push away…

    Copybloggerin Content- 18 readers -
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