Pofpro

  • 5 Things You Should Know About Performance Metrics in POF (Part 2)

    … optimization, or “Hurdles” as referred in POFpro, is a way of setting up automated tests for creatives based on the amount of data collected. On the right is an example of Hurdles applied we applied to our campaign featured in a previous POF Gamer Case Study. Once you’ve setup a system of Hurdles, you’ve got an automated system that allows you to grow…

    Aziz Kamara/ iPyxel Creations- 5 readers -
  • 5 Things You Should Know About Performance Metrics in POF (Part 1)

    … We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you an idea as to what we look for when…

    Aziz Kamara/ iPyxel Creations- 4 readers -
Get the top posts daily into your mailbox!