Pofpro

  • 5 Things You Should Know About Performance Metrics in POF (Part 2)

    … optimization, or “Hurdles” as referred in POFpro, is a way of setting up automated tests for creatives based on the amount of data collected. On the right is an example of Hurdles applied we applied to our campaign featured in a previous POF Gamer Case Study. Once you’ve setup a system of Hurdles, you’ve got an automated system that allows you to grow…

    Aziz Kamara/ iPyxel Creations- 9 readers -
  • 5 Things You Should Know About Performance Metrics in POF (Part 1)

    … If there’s one takeaway from the first half of this series, it’s that your campaign is a sum of it’s parts. You need to factor in not only how many clicks your campaign is getting, but how much you’re spending for each click and how much you’re earning for each click–not just from your creatives, but from your landing pages, too. Making sense of that data can get confusing and hectic, so a proper tracking system is key. If you haven’t already, it’s finally time to install POFpro and take it for a free 30-day trial. …

    Aziz Kamara/ iPyxel Creations- 9 readers -
Get the top posts daily into your mailbox!