Point Inside

  • Point Inside Announces Personalization Tool for In-Store Marketing

    … As retailers grapple with how to meet consumer demand for more personalized mobile experiences, the in-store product location firm Point Inside is announcing a new service today that will leverage historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. Point Inside’s new Deals Personalization…

    Stephanie Miles/ Street Fight- 21 readers -
  • 6 Tips to Drive Back-To-School Sales in 2016

    … Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: 17.2% of the entire year’s retail sales happen during back-to-school shopping Tweet This! 68% of the third quarter’s…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    …, such as the ability to see if a product is in stock, meets shoppers’ needs more effectively than something more complicated,” says Mike McMurray, SVP of marketing and business operations at Point Inside, which works with retailers such as Target and Lowe’s. “By laying a strong digital foundation, starting small, and testing, retailers can implement…

    Stephanie Miles/ Street Fight- 17 readers -
  • Top 10 Trends for Back-To-School Shopping in 2015

    … Back-to-School is the second biggest shopping season of the year. Not surprisingly, back-to-school shopping continues the shift to mobile with a whopping 40% of searches done via mobile device – that’s a 25% increase from 2013. Those searches are a combination of searching for products as well as finding retailers nearby that sell the products…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Target Flips the Switch on New In-Store Navigation Features

    … to shop Target. While we’ve got a lot more mobile innovation to come, we look forward to guest feedback on these new experiences so that we can continue to refine and enhance them.” After a 40-store trial run last summer, the features are now available in each of Target’s 1,801 U.S. locations. Point Inside VP of Business Operations Mike McMurray…

    Mason Lerner/ Street Fight- 14 readers -
  • No, the Amazon Smartphone Isn’t Going to Kill Retail

    …, rather than have the future of physical retail defined by their online competitors. Mike McMurray is the VP Business Operations at Point Inside. He has spent over 15 years leading, operating, and monetizing businesses in startups and large organizations. …

    Street Fight- 9 readers -
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