Point Inside

  • Point Inside Announces Personalization Tool for In-Store Marketing

    … As retailers grapple with how to meet consumer demand for more personalized mobile experiences, the in-store product location firm Point Inside is announcing a new service today that will leverage historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. Point Inside’s new Deals Personalization…

    Stephanie Miles/ Street Fight- 22 readers -
  • 6 Tips to Drive Back-To-School Sales in 2016

    … Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: 17.2% of the entire year’s retail sales happen during back-to-school shopping Tweet This! 68% of the third quarter’s…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    …. Going forward, the key for retailers looking to gain traction with their branded mobile apps will be integration with more location-based components. Twenty-seven percent of consumers in a poll by GPShopper and comScore cited location-specific tools as the most important feature of a retailer’s mobile app. The way that retailers integrate location…

    Stephanie Miles/ Street Fight- 25 readers -