Point Inside

  • Point Inside Announces Personalization Tool for In-Store Marketing

    … this now more than ever,” he says. According to a 2016 survey by Sitecore and Vanson Bourne, more than one-third of adult Internet users expect the mobile apps they use to be more personalized over the next three years. Similar research from the CMO Council showed that marketers with personalized content see higher response and engagement rates…

    Stephanie Miles/ Street Fight- 22 readers -
  • 6 Tips to Drive Back-To-School Sales in 2016

    … are on fleek. “On fleek” is a neologism that means “On Point”… I looked it up! Emotional Context – Product features aren’t enough, your content needs to build emotional context around product purchase decisions. Visual Social – Snap, Facebook, Instagram, Facebook and Pinterest are all great platforms for kids and parents to find shopping ideas…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    …, such as the ability to see if a product is in stock, meets shoppers’ needs more effectively than something more complicated,” says Mike McMurray, SVP of marketing and business operations at Point Inside, which works with retailers such as Target and Lowe’s. “By laying a strong digital foundation, starting small, and testing, retailers can implement…

    Stephanie Miles/ Street Fight- 24 readers -
  • Top 10 Trends for Back-To-School Shopping in 2015

    …. Retailers like Target and Meijer are making back-to-school shopping even easier. Technologies like Point Inside are helping retailers integrate store-specific shopping lists and interactive maps into their branded mobile applications. The maps show store layouts and guide shoppers along the most efficient path to pick up all the items…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Target Flips the Switch on New In-Store Navigation Features

    … to shop Target. While we’ve got a lot more mobile innovation to come, we look forward to guest feedback on these new experiences so that we can continue to refine and enhance them.” After a 40-store trial run last summer, the features are now available in each of Target’s 1,801 U.S. locations. Point Inside VP of Business Operations Mike McMurray…

    Mason Lerner/ Street Fight- 14 readers -
  • No, the Amazon Smartphone Isn’t Going to Kill Retail

    …, rather than have the future of physical retail defined by their online competitors. Mike McMurray is the VP Business Operations at Point Inside. He has spent over 15 years leading, operating, and monetizing businesses in startups and large organizations. …

    Street Fight- 9 readers -
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