Point-Of-Sale Data

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    …: native and video. Based on those findings, we began to dig into the ads that came through LiveRail. And when we saw the same thing, we immediately shut off the low-quality ads. In fact, we removed more than 75 percent of the volume coming from our exchange by turning off publishers circulating bad inventory into LiveRail. We knew that in good…

    David Cohen/ AllTwitterin Facebook- 17 readers -
  • Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

    … are pleased with their interest. And eMarketer analyst Lauren Fisher said in an email to SocialTimes: By offering its advertisers a measure of conversion lift, Facebook is smartly catering to advertisers that want to understand how ad dollars aren’t just driving clicks but actual sales. It’s also a great example of how Facebook is continuing to push new and different standards of measurement. Advertisers: What are your early thoughts on Facebook’s new conversion lift measurement capabilities? …

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
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