Point-Of-Sale Data

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    …: native and video. Based on those findings, we began to dig into the ads that came through LiveRail. And when we saw the same thing, we immediately shut off the low-quality ads. In fact, we removed more than 75 percent of the volume coming from our exchange by turning off publishers circulating bad inventory into LiveRail. We knew that in good…

    David Cohen/ AllTwitterin Facebook- 17 readers -