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Traditional marketing channels have broadened considerably in the past decade. Now, in addition to websites, Facebook, direct mail and more, cross-channel marketing also includes applications such as Snapchat, Instagram and Twitter. Still, everyone is always on the lookout for the next big marketing channel to emerge–and everyone should be looking at gaming.
… It’s ironic that for all the investment Google poured into the Google+ social network, one of the world’s most valuable brands spun out a business responsible for one of the most exciting social media phenomenon since the launch of Facebook: Niantic Labs, creators of Ingress and Pokemon Go. Pokemon Go is more than the most popular mobile game…
… If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, the death of a trans-generational musician or a presidential election. It is unlikely that anyone would’ve predicted Pokemon Go to bring those of all ages together, and so quickly…
… In response to the massive success of Pokemon Go, Yelp added a PokeStop filter to its mobile app and website, allowing users to filter their business search results based on whether businesses are near PokeStops. Pokemon Go’s location-based gameplay allows users to collect items like Poke Balls and Pokemon Eggs at PokesStops, which are attached…