Polarization

  • Apathy & The Artist

    … will love you. Either way, you win. (That’s called polarization and we’ll talk more about that another day.) However… it’s actually apathy that is the most dangerous to an artist, brand, or marketing effort. And this isn’t a danger that comes along with the sound of the Jaws theme. No. Apathy breeds the long, slow, agonizing, lingering death…

    Kim Castleberry/ Just Ask Kim- 11 readers -
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