• No. Social Terrorists Will Not Win

      A small group of social terrorists have hijacked the rational discourse led by society’s most accomplished, intelligent, and promising organizations. (cross posted from NewCo Shift) Let’s start with this: Google is not a perfect company. It’s easy to cast it as an omniscient and evil villain, the leader of a millennium-spanning illuminati hellbent on world subjugation.

      John Battelle's Search Blogin Google- 16 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Facebook turns to old media to fight fake news prior to UK election

    … many times over, there are still many people who cling to that fallacy. For many people, politics are their vaccinations. They blindly follow whatever dogma their chosen political party subscribes to no matter who the candidate may be. With those political leanings, many of these people will only read news from sources biased towards their own…

    Greg's Cornerin Social Facebook- 21 readers -
  • Please, Let’s Not Go There Again

    … Here’s a top-of-my-head rundown of all the shit going down that promises to take us forty years back, to a time when, well…you decide what kind of time it was. Women had to fight for basic rights. Anyone remember “women’s lib”? That movement found its voice in the 70s, and made steady if punctuated progress for forty years. Now Trump’s…

    John Battelle's Search Blog- 12 readers -
  • Bad Policy Makes Us Sick. Business Must Lead Us Back.

    … (Cross posted from NewCo Shift) Walking around Disneyland with my daughter the other night, I found myself face to face with one of our country’s most intractable taboos. (Disneyland is still awesome for me, as a kid from 1970s LA. Truly magical.) If you’re an observer of crowds, one of the more prominent features of the Disneyland crowd…

    John Battelle's Search Blog- 16 readers -
  • Trump-Related Videos Have Grown Saturday Night Live’s YouTube Channel by 48%

    … resonated with SNL audiences, as the video claimed 14.7 million total video views and an engagement rate of 1.7x. Overall, only two videos on SNL’s YouTube over the past year haven’t addressed, mocked, or alluded to Trump and his presidency. Even SNL‘s Facebook videos are predominantly political, with half of the top ten most-watched videos…

    ReelSEOin Social YouTube- 31 readers -
  • Is a politics free Facebook worth it?

    … Is a politics free Facebook worth it? Ever since the start of 2016 presidential campaign, which feels like it started in 1988, it seems like Facebook has been a never-ending series of political memes and rants. Maybe you long for the days for when Facebook was nothing but pictures of cats, what people had for dinner, and baby pictures? Well…

    Greg's Cornerin Social Facebook- 15 readers -
  • People Trust Facebook Less Than Congress

    …-two percent of U.S. adults receive news from social media, per a 2016 Pew study. Yet less than 15 percent trust Facebook and Twitter. That huge discrepancy underscores their failure at becoming reliable sources of information. If either site hopes to rebound in the eyes of the public, the new protocols need to spark healthy changes as soon as possible. The post People Trust Facebook Less Than Congress appeared first on The Content Strategist. …

    Aaron Orendorff/ The Content Strategistin Social- 22 readers -
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