• How the Election Started a Fact-Checking Content Boom

      Today in the shower, I noticed for the first time that Dove Sensitive Skin Nourishing Body Wash is “#1 Dermatologist Recommended.” Really? Which dermatologist(s)? I flipped the bottle around, expecting to find a source for the claim. Nada. Last month, I wrote a story for The Content Strategist about how brands should fact-check their content to protect their credibility.

      The Content Strategistin Content How To's- 12 readers -
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