• 9 Considerations When Conducting Polls for Earned Media

    … successful polls into the hands of major media outlets, where they can ignite conversations and be shared over and over again? Rather than rely on our experience alone to answer this question, KRC decided to study the issue empirically—we are researchers after all! We created a database of nearly 900 polls that have been picked up in the media…

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  • 3 Ways to Create Amazing Interactive Content

    … engagement with their consumers. Furthermore they will cement their position as innovators by being an early adopter, while you are stuck watching paint dry on the sidelines. 2. Reveal-Based Marketing To generate attention today from consumers, marketers must stimulate the receivers’ brain with creative methods. The foundation of reveal-based…

    Convince and Convertin Content- 18 readers -