• 9 Considerations When Conducting Polls for Earned Media

    … successful polls into the hands of major media outlets, where they can ignite conversations and be shared over and over again? Rather than rely on our experience alone to answer this question, KRC decided to study the issue empirically—we are researchers after all! We created a database of nearly 900 polls that have been picked up in the media…

    Relevance- 11 readers -
  • 3 Ways to Create Amazing Interactive Content

    … him or her pay closer attention to the content. To watch the full interactive Philips advertisement, click here. Takeaway: Marketers should expand their horizons when it comes to video and embrace new interactive design possibilities. If you act too slowly, the more innovative brands will strengthen their position, and receive drastically higher…

    Convince and Convertin Content- 18 readers -
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