• Facebook Video and Facebook Live: The Future for Marketers

    …-performing pieces that influencers create and give them a push. This content allows you to repurpose media that contains a familiar face that can later be used for a content strategy on Instagram, Twitter, blogs, newsletters, etc. And what about Facebook Live? Periscope and Meerkat quickly burst on to the scene last year, increasing the opportunities…

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  • 5 Social Media Influencers Brands Should Tap Into

    … are communicating, how they’re consuming content and which overarching narratives they identify with. Once this has been established, looking outward to the community of influencers is a less exhausting process. Once a marketer identifies with a specific influencer’s essence, it is their responsibility to cultivate a lasting relationship that will elevate both the brand and influencer to the next level. Rob McCarty is chief operating officer of content and influencer marketing agency PopShorts. Image courtesy of Shutterstock. …

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