Popular Resources

  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 24 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … I went to a small liberal arts school, 20 miles north of New York City, where everything was about storytelling. At the time, it felt like our work was the farthest thing from what was happening on Wall Street. Yet, as I graduated and eventually fell into a strange but wonderful life covering the new wave of brands becoming publishers here…

    The Content Strategist- 20 readers -
  • Contently Quarterly: The West Coast Issue, Spring/Summer 2015

    … to stage, minimum wage / But soon to get an article in Rap Page.” What exactly does this have to do with content marketing? Well, as content continues to expand from the back stairwells of marketing departments, some of the most advanced practitioners have been turning up on the most unlikely stages. For instance, it’s no shock that brands in New…

    Sam Slaughter/ The Content Strategist- 21 readers -