Popular Resources

  • Study: Brand Content Drives Massive Brand Lift

    … associations, brand trust, likelihood to purchase, and net promoter score. Engaged subscribers had a net promoter score nearly 3x that of unengaged subscribers. On average, engaged subscribers rated our brand an 8.12 on a scale of 1 to 10, double that of our SaaS competitors (which ranged from 2.37 to 3.54), and on par with how they rated The New York…

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  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … I went to a small liberal arts school, 20 miles north of New York City, where everything was about storytelling. At the time, it felt like our work was the farthest thing from what was happening on Wall Street. Yet, as I graduated and eventually fell into a strange but wonderful life covering the new wave of brands becoming publishers here…

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  • Contently Quarterly: The West Coast Issue, Spring/Summer 2015

    … give you insights and research from Contently’s own brand publishing efforts. Raekwon would never have guessed it, but 20 years after Only Built 4 Cuban Linx, rap music is all over the pop charts. And while Rap Pages might not be as popular as it was in 1995, brand publishers are doing their best to pick up the slack. The post Contently Quarterly: The West Coast Issue, Spring/Summer 2015 appeared first on The Content Strategist. …

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