• 5 Data Disconnects and Bad Marketing Assumptions

    … We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated the layout of our site, ease of navigation, and quality of our content – it also pointed to something that annoyed our…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Bevo Ad Exchange Update: Lower Minimum CPC’s Bids For Intext!

    … We have had quite a few updates to our Ads platform interface since our last announcement! Here are a few of the major updates to the platform: - Inventory has been through the roof recently with our intext channel. Because of this, we have lowered our minimum bids for our intext channel! - Minimum bids for US Intext traffic has been lowered…

    Ryan Buke/ BeVo Media- 9 readers -
  • Multiply Your Email Subscribers Like Rabbits (with this simple trick)

    …. They are no longer surprising and they just don’t catch their attention. But there is one thing that is hard to ignore on websites – popups! They might be annoying, I know. But they get results. In fact, you just have to be a little strategic about how you use them. Then they become not only powerful, but also something that doesn’t scare your visitors away…

    Ashley Faulkes/ Mad Lemmingsin EMail- 21 readers -
  • Leadpages Updates: Templates, Popups, Marketplace And More

    … customer’s websites I use LeadPages.net. What Does LeadPages Do? (skip to the New Features if you know already) If you do not know about page builders like LeadPages, then you might want to read my previous review. But just to give you a quick idea of what it can do, here are the main points: Build pages quickly for – lead generation, sales…

    Ashley Faulkes/ Mad Lemmingsin EMail- 16 readers -
  • How to Waste Your Content Marketing Efforts

    … and robustness as and when you need it. You’re not tied to a given vendor, service or platform. Five Top Tips for Growing your List 1. Make email subscription forms clear, visible, and above the fold. Obvious, right? You’d be surprised how often this basic rule is overlooked. 2. Use popups respectfully – say, on or after the third page in the session…

    Convince and Convertin EMail Content- 17 readers -
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