Porch

  • The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

    … homeowners with local home service professionals. Unlike a traditional directory of business listings, a matching platform collects information about a consumer’s hiring need and presents a handful of professionals that best fit those specific parameters. Thumbtack just raised $125 million for its matching service; Porch and Angie’s List have pivoted…

    Street Fight- 10 readers -
  • Marketers Know Even More About Offline Behavior Than You Think

    … is that Facebook can now access offline purchase data through a partnership with Oracle-owned Datalogix, and does not need to just rely on users who click on an ad an immediately buy a product online. We are seeing innovation in local business data as well. Seattle-based Porch raised $65 million in January to expand its home services site, which has…

    Steven Jacobs/ Street Fightin Google Facebook- 19 readers -
  • How Online Dating Helped Thumbtack Raise $100M

    … the best model for our categories. The customer doesn’t want to spend the time searching and drowning in information. Today [Porch] is like Yelp or Houzz. Those are both great content companies, and they are tough to beat at that game. In the end, I think there will be a company that owns the service industry from end-to-end, from discovery…

    Steven Jacobs/ Street Fightin How To's- 9 readers -
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