Porch

  • The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

    … homeowners with local home service professionals. Unlike a traditional directory of business listings, a matching platform collects information about a consumer’s hiring need and presents a handful of professionals that best fit those specific parameters. Thumbtack just raised $125 million for its matching service; Porch and Angie’s List have pivoted…

    Street Fight- 10 readers -
  • Marketers Know Even More About Offline Behavior Than You Think

    Last year, I wrote a series of essays outlining the growing impact of data on the local technology industry. An explosion of cloud-connected devices, I argued, was spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry. The thesis is in the process of bearing itself out.

    Steven Jacobs/ Street Fight- 24 readers -
  • How Online Dating Helped Thumbtack Raise $100M

    … as a purchase gets. The challenge they have is that it’s hard to be a cleaning company at scale. It’s hard to deliver a consistently high experience. We’re seeing that play out. Two competitors — Porch and Houzz — have both raised more than $60 million each to develop a more content-centric approach to the market, and both are moving closer…

    Steven Jacobs/ Street Fightin How To's- 10 readers -
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