• The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

    … from a directory-centered model to a matching-based one; and my company, HomeAdvisor, continues to report significant growth on the back of the matching service it’s offered since its inception in 1998. The reasons that the home services vertical is so readily embracing matching are clear. When variables such as trust, uncertainty, availability…

    Street Fight- 9 readers -
  • Marketers Know Even More About Offline Behavior Than You Think

    … is that Facebook can now access offline purchase data through a partnership with Oracle-owned Datalogix, and does not need to just rely on users who click on an ad an immediately buy a product online. We are seeing innovation in local business data as well. Seattle-based Porch raised $65 million in January to expand its home services site, which has…

    Steven Jacobs/ Street Fightin Google Facebook- 13 readers -
  • How Online Dating Helped Thumbtack Raise $100M

    … as a purchase gets. The challenge they have is that it’s hard to be a cleaning company at scale. It’s hard to deliver a consistently high experience. We’re seeing that play out. Two competitors — Porch and Houzz — have both raised more than $60 million each to develop a more content-centric approach to the market, and both are moving closer…

    Steven Jacobs/ Street Fightin How To's- 7 readers -
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