• The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

    … homeowners with local home service professionals. Unlike a traditional directory of business listings, a matching platform collects information about a consumer’s hiring need and presents a handful of professionals that best fit those specific parameters. Thumbtack just raised $125 million for its matching service; Porch and Angie’s List have pivoted…

    Street Fight- 12 readers -
  • Marketers Know Even More About Offline Behavior Than You Think

    … Last year, I wrote a series of essays outlining the growing impact of data on the local technology industry. An explosion of cloud-connected devices, I argued, was spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry. The thesis…

    Steven Jacobs/ Street Fightin Google Facebook- 27 readers -
  • How Online Dating Helped Thumbtack Raise $100M

    … the best model for our categories. The customer doesn’t want to spend the time searching and drowning in information. Today [Porch] is like Yelp or Houzz. Those are both great content companies, and they are tough to beat at that game. In the end, I think there will be a company that owns the service industry from end-to-end, from discovery…

    Steven Jacobs/ Street Fightin How To's- 11 readers -
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