Porch

  • The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

    … from a directory-centered model to a matching-based one; and my company, HomeAdvisor, continues to report significant growth on the back of the matching service it’s offered since its inception in 1998. The reasons that the home services vertical is so readily embracing matching are clear. When variables such as trust, uncertainty, availability…

    Street Fight- 10 readers -
  • Marketers Know Even More About Offline Behavior Than You Think

    Last year, I wrote a series of essays outlining the growing impact of data on the local technology industry. An explosion of cloud-connected devices, I argued, was spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry. The thesis is in the process of bearing itself out.

    Steven Jacobs/ Street Fight- 15 readers -
  • How Online Dating Helped Thumbtack Raise $100M

    … as a purchase gets. The challenge they have is that it’s hard to be a cleaning company at scale. It’s hard to deliver a consistently high experience. We’re seeing that play out. Two competitors — Porch and Houzz — have both raised more than $60 million each to develop a more content-centric approach to the market, and both are moving closer…

    Steven Jacobs/ Street Fightin How To's- 8 readers -
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