Porter

  • 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

    … for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. But while “old school” channels like print and blog content are still crucial parts of luxury marketing…

    Tessa Wegert/ The Content Strategist- 23 readers -
  • The Best Content Marketing of 2015

    … In his State of Content Marketing 2016 report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than it has ever before. Of course, many brands…

    Joe Lazauskas/ The Content Strategistin Affiliate Content- 23 readers -
  • The New Model: How Net-a-Porter Keeps the Fashion Industry on Its Heels

    In 2012, when content marketing was starting to come into fashion, Tess Macleod Smith finished overseeing the launch of Harper’s Bazaar in the U.K and quickly jumped to Net-a-Porter—just as the media industry was undergoing a tectonic shift. Thanks to the rapid proliferation of social platforms, marketers salivated over the thought of a world where content and commerce would align.

    Joe Lazauskas/ The Content Strategist- 21 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … Would you trust customers to create your brand’s content? Imagine the average Ford Focus driver drafting a travel story for My Ford magazine, or a random handbag shopper profiling a designer scarf buyer in Porter. It would, in all likelihood, be unreadable madness. But that’s exactly what shared space provider WeWork’s newest brand publication…

    Natalie Burg/ The Content Strategistin Content- 17 readers -
  • The Best Branded Content of 2014

    … wearable technology, eco-friendly materials, and even clothing grown from living organisms. “The washing machine industry isn’t exactly sexy, so they decided to focus on the clothes that people put into their machines rather than the machines themselves,”explained Philip Marthinsen, head of business and strategy at digital agency House of Radon, which helped create the film. …

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
  • Does Content Marketing Have a Ghostwriting Problem?

    … on some Twitter beef from Pando editorial director Paul Carr. Here we have both sides of the debate, and you can tell we’re dealing in extremes, because there’s a lot of cursing and insults flying around. Even Westervelt comments on how “f*cked up the media is today,” noting how publishers, desperate for content, are incentivized to take free…

    Jordan Teicher/ The Content Strategistin Content- 26 readers -
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