Porter

  • 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

    … for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. But while “old school” channels like print and blog content are still crucial parts of luxury marketing…

    Tessa Wegert/ The Content Strategist- 25 readers -
  • The Best Content Marketing of 2015

    …,’ and then a closeup of the logo,” Beebe told the production team. “None of that.” Now that’s a brand eschewing self-promotion. (Full disclosure: Contently partners with Marriott on its travel magazine, Marriott Traveler.) 3. Porter In early 2014, luxury online retailer Net-a-Porter launched Porter, an ambitious print magazine built to compete…

    Joe Lazauskas/ The Content Strategistin Affiliate Content- 27 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … by professional writers. But they’re not necessarily Creator‘s primary offering. “Those stories are the little sprinkles we add to Creator by WeWork,” says Christina Choi, editorial director for WeWork, “but our focus is really to spotlight our community as much as possible.” Those stories, like “3 Tools to Make Meetings More Manageable,” which…

    Natalie Burg/ The Content Strategistin Content- 20 readers -
  • The Best Branded Content of 2014

    …, it was quality entertainment, scoring an 8/10 rating on IMDB. The series is a jabbing satire of the agriculture industry and capitalizes on Chipotle’s unique place in the fast food industry. The company was the first American restaurant chain to reject antibiotic-raised meat and is now in the process of banning genetically modified foods, fully committing…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 10 readers -
  • Does Content Marketing Have a Ghostwriting Problem?

    … on some Twitter beef from Pando editorial director Paul Carr. Here we have both sides of the debate, and you can tell we’re dealing in extremes, because there’s a lot of cursing and insults flying around. Even Westervelt comments on how “f*cked up the media is today,” noting how publishers, desperate for content, are incentivized to take free…

    Jordan Teicher/ The Content Strategistin Content- 27 readers -
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