Porter

  • 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

    … for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. But while “old school” channels like print and blog content are still crucial parts of luxury marketing…

    Tessa Wegert/ The Content Strategist- 26 readers -
  • The Rise and Fall of Abercrombie’s Incredible, Risky Print Mag

    …. The idea is familiar to us now, with publications like Net-a-Porter’s Porter and Casper’s Van Winkle’s. But surprisingly, Abercrombie & Fitch showed up early to the content marketing party, a decade ahead of its time. In 2014, Savas Abadsidis, the Quarterly‘s former editor-in-chief, told Racked that Mike Jeffries, the company’s CEO, was inspired…

    The Content Strategist- 12 readers -