Porter

  • 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

    … for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. But while “old school” channels like print and blog content are still crucial parts of luxury marketing…

    Tessa Wegert/ The Content Strategist- 25 readers -
  • The Best Content Marketing of 2015

    …,’ and then a closeup of the logo,” Beebe told the production team. “None of that.” Now that’s a brand eschewing self-promotion. (Full disclosure: Contently partners with Marriott on its travel magazine, Marriott Traveler.) 3. Porter In early 2014, luxury online retailer Net-a-Porter launched Porter, an ambitious print magazine built to compete…

    Joe Lazauskas/ The Content Strategistin Affiliate Content- 26 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … Would you trust customers to create your brand’s content? Imagine the average Ford Focus driver drafting a travel story for My Ford magazine, or a random handbag shopper profiling a designer scarf buyer in Porter. It would, in all likelihood, be unreadable madness. But that’s exactly what shared space provider WeWork’s newest brand publication…

    Natalie Burg/ The Content Strategistin Content- 19 readers -
  • The Best Branded Content of 2014

    … sides cleverly tying back to the Civic and its sporty counterpart, the Civic Type R. Go to Honda’s YouTube page and watch it right now. Kahlua: “The White Russian” The Big Lebowski was pretty much the greatest commercial for Kahlua ever made, as Jeff Bridges’ iconic character, “The Dude,” saunters through the film sipping on White Russians and just…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 10 readers -
  • Does Content Marketing Have a Ghostwriting Problem?

    … on some Twitter beef from Pando editorial director Paul Carr. Here we have both sides of the debate, and you can tell we’re dealing in extremes, because there’s a lot of cursing and insults flying around. Even Westervelt comments on how “f*cked up the media is today,” noting how publishers, desperate for content, are incentivized to take free…

    Jordan Teicher/ The Content Strategistin Content- 26 readers -
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