• 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

    … for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. But while “old school” channels like print and blog content are still crucial parts of luxury marketing…

    Tessa Wegert/ The Content Strategist- 26 readers -
  • The Best Content Marketing of 2015

    …,’ and then a closeup of the logo,” Beebe told the production team. “None of that.” Now that’s a brand eschewing self-promotion. (Full disclosure: Contently partners with Marriott on its travel magazine, Marriott Traveler.) 3. Porter In early 2014, luxury online retailer Net-a-Porter launched Porter, an ambitious print magazine built to compete…

    Joe Lazauskas/ The Content Strategistin Affiliate Content- 30 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … Would you trust customers to create your brand’s content? Imagine the average Ford Focus driver drafting a travel story for My Ford magazine, or a random handbag shopper profiling a designer scarf buyer in Porter. It would, in all likelihood, be unreadable madness. But that’s exactly what shared space provider WeWork’s newest brand publication…

    Natalie Burg/ The Content Strategistin Content- 22 readers -
  • The Best Branded Content of 2014

    … by Wieden+Kennedy London, “The Other Side” is a “double-sided story” on YouTube—when you hold down the “R” key, the film flips between two parallel storylines about a dad living a double life on Halloween. It’s masterfully crafted and completely trippy. What’s even more amazing is how strongly it connects back to the product, with the story’s two…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 19 readers -
  • Does Content Marketing Have a Ghostwriting Problem?

    … for another company doesn’t upset me, but there’s something uneasy about the whole process when someone who didn’t do the work gets the byline. To clarify, this discussion about thought leadership “journalism” is only focused on a subset of content marketing. There are a number of brands like American Express, Microsoft, and Porter that give writers…

    Jordan Teicher/ The Content Strategistin Content- 30 readers -
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