Porter Novelli

Porter Novelli is a public relations firm that is part of Omnicom Group. Its original clients were primarily social causes and nonprofit organizations. Today, the company works in crisis management, health care, technology, corporate affairs, consumer marketing, and more. The company has approximately 100 offices in 60 countries. It has developed a reputation as a leading agency in the exploitation of the social media space to promote their clients, and earned PRWeek's 2009 Innovation of the Year for its use of Flickr, Facebook, Twitter and YouTube to promote fashion designers during Fashion Week.
Posts about Porter Novelli
  • Content Marketing: What To Consider Before You Outsource

    … creation? Technical expertise you lack in-house (e.g. video production or mobile app development). Strategy development? There are myriad reasons – nailing yours down will help to limit and focus the range of candidates. Industry/Vertical Expertise Don’t expect them to be peers in the knowledge sector, but they should possess a fundamental…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
  • Why Last Week’s FTC Twitter Violation is a Total #GameChanger

    … not unlawful to send emails company wide asking people to tweet about a product or service, contrary to what it said in Adweek. And it doesn’t mean you have to disclose by means of the hashtag #client, like Porter Novelli told staffers last week in an internal email. You can still do both of these things without provoking an investigation…

    Convince and Convertin Social- 13 readers -