Porter Novelli

Porter Novelli is a public relations firm that is part of Omnicom Group. Its original clients were primarily social causes and nonprofit organizations. Today, the company works in crisis management, health care, technology, corporate affairs, consumer marketing, and more. The company has approximately 100 offices in 60 countries. It has developed a reputation as a leading agency in the exploitation of the social media space to promote their clients, and earned PRWeek's 2009 Innovation of the Year for its use of Flickr, Facebook, Twitter and YouTube to promote fashion designers during Fashion Week.
Posts about Porter Novelli
  • Content Marketing: What To Consider Before You Outsource

    … agencies. The trend really picked up momentum around 2013 when, in the PR sector alone (just to pick one of these verticals at random) Weber Shandwick launched Mediaco, Porter Novelli birthed PNConnect. In early 2014, Waggener Edstrom created Content360. The momentum is still going strong – at CES just this month, FleishmanHillard unveiled FH…

    Rebecca Lieb/ Marketing Landin Content- 23 readers -
  • Why Last Week’s FTC Twitter Violation is a Total #GameChanger

    … the hashtag #GameChanger, without including the required disclosures. Why does the FTC care? Put yourself in the consumer’s shoes. 46% percent of consumers trust online reviews, while only 15% trust posts by companies or brands on social networks, according to a report by Forrester Research. The FTC’s disclosure requirements were created to give…

    Convince and Convertin Social- 13 readers -