Porter Novelli

Porter Novelli is a public relations firm that is part of Omnicom Group. Its original clients were primarily social causes and nonprofit organizations. Today, the company works in crisis management, health care, technology, corporate affairs, consumer marketing, and more. The company has approximately 100 offices in 60 countries. It has developed a reputation as a leading agency in the exploitation of the social media space to promote their clients, and earned PRWeek's 2009 Innovation of the Year for its use of Flickr, Facebook, Twitter and YouTube to promote fashion designers during Fashion Week.
Posts about Porter Novelli
  • Content Marketing: What To Consider Before You Outsource

    … covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. (Some images used under license from Shutterstock.com.)…

    Rebecca Lieb/ Marketing Landin Content- 18 readers -
  • Why Last Week’s FTC Twitter Violation is a Total #GameChanger

    …, as long as follow the rules spelled out in this post. Nearly three years after their Dotcom Disclosure Guidelines were introduced, the US Federal Trade Commission settled their first deceptive advertising investigation with Deutsch LA last week for rallying staffers to promote the release of the Sony PS Vita on their personal Twitter profiles using…

    Convince and Convertin Social- 8 readers -
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