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… Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning strategies for your independent hotel lately? The chances are that you have not. The reason that this happens is that people in hospitality management are so busy doing everything to keep their property running smoothly…
… Calling all experts! Are you an expert in a marketing related topic? Do your fans and readers come to you for your advice and expertise? Our community is active and hungry to learn new things from YOU! If you’re already an active member of the community – or a respected friend and colleague of mine – please listen up! Each week, Monday…
… Last year was an banner year for our agency’s infographic program. I don’t think there’s a week going by that we don’t have a handful in production for our clients. Every time we see a lull in our client’s performance, we begin researching topics for their next infographic. (Contact us for a quote!) Many times we combine those strategies…
In this episode of Adventures in Visibility we explore what makes you unique and how to position yourself in the marketplace. To truly stand out and be visible, you must tap into what makes you unique. That’s why I invited Nancy Marmolejo to be my guest on the show. Nancy can see your genius and show you how to position it in the marketplace so you don’t need to succumb to copycat marketing.
http://www.workwithgordon.com/power-positioning/ A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work.