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… on a customer-to-customer level. Your customers have the power to spread the word more organically and effectively than traditional marketing outreach. Encouraging conversations about your brand from influential members of your network may sound like a no-brainer, but the real challenge comes from transforming these interactions into earned media…
There’s no denying the popularity of content marketing: Search for “content marketing agency” and you’ll receive more than 153 million results. More than 75 percent of marketers predict their commitment to this strategy will increase within the next two years. However, this also means that the competition for attention is at an all-time high.