Positive Earned Media Coverage

  • What’s Missing From Your Earned Media Strategy

    … on a customer-to-customer level. Your customers have the power to spread the word more organically and effectively than traditional marketing outreach. Encouraging conversations about your brand from influential members of your network may sound like a no-brainer, but the real challenge comes from transforming these interactions into earned media…

    Relevance- 20 readers -
  • How the Sentiment of Earned Media Varies by Subject

    …, an article about protesters wanting a minimum wage increase would be considered negative. To maximize your next promotions cycle, you’ll want to keep these five key takeaways in mind. Doing so will help to extend your reach beyond your target audience. 1. Only two topics (health care & evolution) earned positive coverage. These are contentious…

    Relevancein How To's- 14 readers -
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