Positive Earned Media Coverage

  • What’s Missing From Your Earned Media Strategy

    …It All Begins With Word-of-Mouth We live in a time where one Facebook post can have the same impact as a front-page newspaper ad, and a mention from a well-followed Twitter account can produce the same impressions as a full-blown celebrity endorsement. Sure, the channels for conversations have undergone a major makeover in the last few centuries…

    Relevance- 11 readers -
  • How the Sentiment of Earned Media Varies by Subject

    …, an article about protesters wanting a minimum wage increase would be considered negative. To maximize your next promotions cycle, you’ll want to keep these five key takeaways in mind. Doing so will help to extend your reach beyond your target audience. 1. Only two topics (health care & evolution) earned positive coverage. These are contentious…

    Relevancein How To's- 12 readers -
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