Post-Install Events

  • App User Acquisition Costs More in Swing States (Infographic)

    … than in blue states. When looking at individual states, Liftoff found that Washington, D.C. (technically a blue state), had the highest rate of in-app purchases, as 91 percent of consumers there made an in-app purchase. In addition, Liftoff said Wyoming, South Dakota and Montana were the Republican states that were most active within apps…

    AllFacebookin Mobile- 25 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … events” are a much better indicator of long-term app use and should be your focus when trying to retain users. App open events such as login, registration, installation or rating an app all provide opportunities to retain customers who may be wavering. Session events such as game tutorial completion, content viewing or use of search features…

    Inside Facebook- 20 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … credit scores, create budgets, protect against fraud, make payments and manage investment portfolios. The company analyzed 1.9 million app installs and more than 365,000 post-install events between June 2015 and February 2016. The report showed that users purchased services in financial apps most in July, which accounted for 23.2 percent of all…

    AllTwitter- 21 readers -
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