Post-Install Events

  • App User Acquisition Costs More in Swing States (Infographic)

    … gaming will pay an 11 percent higher acquisition cost for in-game purchases in swing states than in non-swing states. Elsewhere, the infographic showed that the cost per install for subscription apps was 5.6 percent less in blue states than in red states. However, the average cost per registration in apps was found to be 6.4 percent less in red states…

    AllFacebookin Mobile- 18 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … events” are a much better indicator of long-term app use and should be your focus when trying to retain users. App open events such as login, registration, installation or rating an app all provide opportunities to retain customers who may be wavering. Session events such as game tutorial completion, content viewing or use of search features…

    Inside Facebook- 13 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … Mobile user acquisition company Liftoff released a new report analyzing user behavior in mobile finance applications. The report showed that users spend more money on finance apps during summer months, rather than during tax season. Liftoff’s report analyzed data from 11 “top finance apps” in the U.S., including apps used to check and manage…

    AllTwitter- 16 readers -
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