Post-Install Events

  • App User Acquisition Costs More in Swing States (Infographic)

    … Ahead of the 2016 U.S. presidential election, mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. Liftoff analyzed 900 million mobile ad impressions, 1.1 million application installs and 5.2 million post…

    AllFacebookin Mobile- 16 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    …, and the data points to one of the most significant findings of the report: Mobile users are engaging more. While installs are important metric for apps, it isn’t a reliable indicator of user behavior. Users routinely purge apps in search of better alternatives, and many apps are never used at all after install. According to the report, “post-install…

    Inside Facebook- 13 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … credit scores, create budgets, protect against fraud, make payments and manage investment portfolios. The company analyzed 1.9 million app installs and more than 365,000 post-install events between June 2015 and February 2016. The report showed that users purchased services in financial apps most in July, which accounted for 23.2 percent of all…

    AllTwitter- 16 readers -
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