Post-Install Events

  • App User Acquisition Costs More in Swing States (Infographic)

    … Ahead of the 2016 U.S. presidential election, mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. Liftoff analyzed 900 million mobile ad impressions, 1.1 million application installs and 5.2 million post…

    AllFacebookin Mobile- 25 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … are opportunities to engage with an audience and demonstrate the value of your app. There are also multiple opportunities to monetize app activity, especially when users signal intent to purchase by adding items to wishlists or digital shopping carts. Check out the infographic below for more data on engagement trends and view the full report for more insight into mobile performance during Q2. Image courtesy of Shutterstock. …

    Inside Facebook- 20 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … credit scores, create budgets, protect against fraud, make payments and manage investment portfolios. The company analyzed 1.9 million app installs and more than 365,000 post-install events between June 2015 and February 2016. The report showed that users purchased services in financial apps most in July, which accounted for 23.2 percent of all…

    AllTwitter- 21 readers -
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