• Sprinklr Acquires Social Data Visualization Firm Postano

    … Enterprise social marketing firm Sprinklr announced recently that it has acquired Postano, a social data visualization company. Terms of the deal were not disclosed. Ragy Thomas, Sprinklr’s CEO, discussed in a press release why acquiring Postano was a winning move: We live in an age of socially empowered and connected customers where…

    Justin Lafferty/ AllTwitterin Social- 17 readers -
  • The Big Trend in Sports Engagement: A Little Hashtag Emoji

    … the hashtag emojis (think Coca-Cola and Starbucks), but Twitter has been rolling out this feature for many events. Twitter has already activated a hashtag emoji for this Sunday’s Super Bowl 50, held about 45 miles south of the company’s San Francisco headquarters. Note: The Carolina Panthers’ official hashtag is #KeepPounding. Postano, which works…

    Justin Lafferty/ AllTwitterin Social Twitter- 17 readers -
  • Should Your Brand Jump On a Trending Holiday Hashtag?

    … Most major brands have at least dipped their toe into the hashtag pool this holiday shopping season, but can hashtags really make much of a difference in a campaign? If managed properly, and thought-out well, definitely. SocialTimes spoke with Postano president Justin Garrity and Ben Hordell, partner at DXagency, about ways that brands can best…

    Justin Lafferty/ Inside Facebookin Social Twitter- 10 readers -
  • 7 Do’s and Don’ts for Using Hashtags

    … social and cultural flashpoints, brands have to take a more strategic approach to using hashtags in their social media campaigns. According to Justin Garrity, president of social media management platform Postano, hashtags have become a standard call to action in advertising campaigns. When you look at the end of a TV commercial or print ad, you…

    AllFacebookin Social Facebook Twitter- 13 readers -
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