• Sprinklr Acquires Social Data Visualization Firm Postano

    … Enterprise social marketing firm Sprinklr announced recently that it has acquired Postano, a social data visualization company. Terms of the deal were not disclosed. Ragy Thomas, Sprinklr’s CEO, discussed in a press release why acquiring Postano was a winning move: We live in an age of socially empowered and connected customers where…

    Justin Lafferty/ AllTwitterin Social- 18 readers -
  • The Big Trend in Sports Engagement: A Little Hashtag Emoji

    … the hashtag emojis (think Coca-Cola and Starbucks), but Twitter has been rolling out this feature for many events. Twitter has already activated a hashtag emoji for this Sunday’s Super Bowl 50, held about 45 miles south of the company’s San Francisco headquarters. Note: The Carolina Panthers’ official hashtag is #KeepPounding. Postano, which works…

    Justin Lafferty/ AllTwitterin Social Twitter- 23 readers -
  • Should Your Brand Jump On a Trending Holiday Hashtag?

    … Most major brands have at least dipped their toe into the hashtag pool this holiday shopping season, but can hashtags really make much of a difference in a campaign? If managed properly, and thought-out well, definitely. SocialTimes spoke with Postano president Justin Garrity and Ben Hordell, partner at DXagency, about ways that brands can best…

    Justin Lafferty/ Inside Facebookin Social Twitter- 11 readers -
  • 7 Do’s and Don’ts for Using Hashtags

    … social and cultural flashpoints, brands have to take a more strategic approach to using hashtags in their social media campaigns. According to Justin Garrity, president of social media management platform Postano, hashtags have become a standard call to action in advertising campaigns. When you look at the end of a TV commercial or print ad, you…

    AllFacebookin Social Facebook Twitter- 15 readers -
  • FISH: Capture and Measure User Engagement at Your Next Event

    FISH supports brands, event organizers, and sports leagues, with an event operating system that enables the collection of consumer data, facilitates fan engagement at brand activations, and provides fans the ability to collect content, enter sweepstakes, and share experiences through social media. Whether it’s capturing data collection for marquee events, measuring attende ...

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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