• Nurturing Your Audience in a Social World

    … on reaching as many eyeballs as possible, then you are setting yourself up for something that isn’t sustainable. It’s not about getting likes or fans on Facebook; it’s about building relationships that last a lifetime. Social network connections are fleeting and aren’t the foundation to build something solid. Tony D’Anna is the CEO of email service provider PostUp. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 20 readers -
  • Why Email Should Be at the Center of Your Social Strategy

    … to their various social accounts, and this is getting much easier to do across social mediums. NBC Olympics, for instance, built an email signup page directly on its Facebook page, which allowed it to capture email addresses on the social page. Viewers that like the Facebook page could also sign up to directly receive emails based on their interests…

    AllFacebookin Social Facebook- 32 readers -