• Nurturing Your Audience in a Social World

    … they have seen the value of your content, subscribers are more willing to pay than someone that just read your article from a shared Facebook post. There are a number of ways that publishers can capture email addresses and use the channel to nurture audience relationships in a social world. You can add an email signup tool to your Facebook page. NBC did…

    AllTwitterin Social Facebook Twitter- 10 readers -
  • Why Email Should Be at the Center of Your Social Strategy

    …, since these email signup forms have preference centers built in. For example, a fan could follow a particular athlete such as Michael Phelps or a favorite sport and sign up to get alerts when that athlete is competing or when the sports game is taking place. The platform automatically sends these subscribers email notifications every time there…

    AllFacebookin Social Facebook- 24 readers -
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