• Nurturing Your Audience in a Social World

    … on reaching as many eyeballs as possible, then you are setting yourself up for something that isn’t sustainable. It’s not about getting likes or fans on Facebook; it’s about building relationships that last a lifetime. Social network connections are fleeting and aren’t the foundation to build something solid. Tony D’Anna is the CEO of email service provider PostUp. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 20 readers -
  • Why Email Should Be at the Center of Your Social Strategy

    … offer publishers are so clouded that you can rarely understand audience response rates in any compelling way. While social is a great place for publishers to meet readers, email should be at the center of your social strategy in order to build a strong marketing program. Email allows publishers to connect with their fans in a direct capacity…

    AllFacebookin Social Facebook- 31 readers -
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