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… with Cartoon Network’s Adult Swim division and videos created this fall with College Humor that star “Silicon Valley” and “Freaks and Geeks” star Martin Starr. All of the paid distribution for the videos is done via social media, Facebook, Tumblr, Twitter and YouTube specifically. Ruffles’s bravery has, at least in the short term, been rewarded; its U.S…
Every month, comScore releases its U.S. search engine market share reports, and these reports are widely shared by media outlets as the definitive source of search engine penetration. Over the past couple of years, comScore reports have declared Google to be at a 65-68% market share, with most of the remainder divided up between Bing and Yahoo.
… content. Example: Coca-Cola's Happiness Flag Coca-Cola, long known for its feel-good commercials, recently collaborated with FIFA to celebrate the 2014 World Cup. Fans around the world were asked to submit soccer selfies and tweets through Facebook, Twitter and Instagram. The more than 200,000 submissions, driven in large part by mobile engagement…