Potato Chip

A potato chip (American English) or crisp (British English) is a thin slice of potato that is deep fried or baked until crunchy. Potato chips are commonly served as an appetizer, side dish, or snack. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including seasonings, herbs, spices, cheeses, and artificial additives."Crisps", however, may also refer to many different types of savory snack products sold in the United Kingdom and Ireland, some made from potato, but some made from corn, tapioca or other cereals, just as there are other varieties of chips in the United States.
Posts about Potato Chip
  • Why Ruffles moved its entire ad budget to digital

    … Many brands talk about being digital-first, but Ruffles lives it. PepsiCo potato chip brand Ruffles went from in 2013 spending nearly two-thirds of its advertising budget on television and 29 percent on digital, to spending nearly 100 percent of it on digital. (A small portion of Ruffle’s budget goes toward its in-store displays.) The impetus…

    John Mcdermott/ Digidayin Twitter- 11 readers -
  • Who’s Really Winning The Search War?

    … with just 400 respondents about a new Lay’s potato chip flavor had the same results as a wider contest that had 3 million participants. SurveyMonkey’s survey research team was also able to use SurveyMonkey Audience to accurately predict election results in both 2012 and 2013. With my sample size of 521 respondents drawn at random, my search engine…

    Eli Schwartz/ Search Engine Landin SEO Google- 21 readers -