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  • Retailers: Combine Location & Mobile Web For A Holiday Advantage

    Proximity marketing is hot and getting hotter, with many retailers exploring how to use technologies like in-store beacons and in-store inventory search to make holiday shopping as easy as possible for consumers and hopefully get more of them to buy. What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web.

    Bryson Meunier/ Marketing Land- 15 readers -
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