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  • BuzzFeed Just Became a Content Marketing Tech Company

    … At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM…

    Dillon Baker/ Relevance- 40 readers -
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