Power And Influence

  • The reality of online influence and the only thing that matters

    … reports Control of scarce resources Where you went to college Executive relationships/sponsorship Awards and certificates Size of office … there have even been studies that show how tall you are, how good-looking you are, and how you dress contribute to personal power in the “real world!” But on the Internet, none of this matters. Nobody…

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  • An expanded view of influence marketing measurement

    …. Another view of influence marketing measurement With the help of Dr. Jonah Berger, the Keller Fay Group conducted research on what they called “micro-influencers,” (I referred to them as the Citizen Influencers in my book). These folks are not traditional celebrities, but knowledgeable, passionate experts seen as a trusted source through the content…

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