Power And Influence

  • The reality of online influence and the only thing that matters

    … had to learn the hard way: There is an entirely new paradigm of power in the online world … or what I call the new “equity of influence.” Here’s what I mean. In the carbon-based world of a traditional corporate office job, these are some of the things that help create power and influence: Job title Salary Achievements Number of direct…

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  • An expanded view of influence marketing measurement

    … When I wrote Return On Influence in 2012, the term “influence marketing” wasn’t even on the radar. At the end of the book I boldly predicted that within a few years, this would become a mainstream marketing channel. Undoubtedly it has. Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort…

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