Power And Influence

  • The reality of online influence and the only thing that matters

    … had to learn the hard way: There is an entirely new paradigm of power in the online world … or what I call the new “equity of influence.” Here’s what I mean. In the carbon-based world of a traditional corporate office job, these are some of the things that help create power and influence: Job title Salary Achievements Number of direct…

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  • An expanded view of influence marketing measurement

    …. Another view of influence marketing measurement With the help of Dr. Jonah Berger, the Keller Fay Group conducted research on what they called “micro-influencers,” (I referred to them as the Citizen Influencers in my book). These folks are not traditional celebrities, but knowledgeable, passionate experts seen as a trusted source through the content…

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