• Three strategies for cracking the B2B code on Facebook

      When most people think Facebook advertising, they think B2C marketing. Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in front of professionals, decision makers, and the right industry positions, and even if you do, they’re not in the mood to think about business if they’re browsing Facebook.

      Search Engine Watchin Social- 16 readers -
    • 3 ways to scale your SEM efforts when you are hitting a wall

      It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What do we do next? How do we continue to push forward and scale our paid search accounts to capitalize on intent? Below are a few strategies to break ...

      Search Engine Watchin Affiliate Paid Search- 12 readers -
    • The Best of PPC & CRO from ADworld Experience 2017

      Last month in Bologna (Italy) was the 6th edition of ADworld Experience, one of the largest PPC events in Europe (and the top 3 in the world). This was a great event and it is rare to have both a PPC and CRO conference 100% dedicated to PPC & CRO real case studies. As an organizer of the conference, I was able to review participant’s feedback of all sessions and will shar ...

      State of Digitalin Paid Search- 16 readers -
  • Facebook Features To Boost Your ROI

    … These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like A/B/C testing. You can select one of the following options and Facebook will make variations [...] The post Facebook…

    Search Engine People Blogin Social- 7 readers -
  • Meeker’s Report on the state of advertising and trends to watch out for

    … Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well…

    Search Engine Watchin Mobile- 12 readers -
  • The Power of A Great Agency Partner

    … and our clients’ competitors. And the advantage we have? We have a variety of clients, experiences and resources that in-house creative teams may not necessarily have access to. The inherent nature of our jobs is to ensure the success of our clients in a digital realm, whether that’s from SEO or PPC or both. We keep our ears to the ground…

    SEER Interactive- 14 readers -
  • How to Promote Your Small Business Online

    … advertising such as Facebook Ads. Pay-Per-Click Advertising Pay-per-click advertising, also known as PPC, might be one of the oldest forms of digital marketing, but it’s still incredibly effective. Google AdWords is the world’s most popular pay-per-click option, while Media.net, Facebook, and Advertising.com are other contenders. Unlike your website…

    Growmapin Paid Search Content How To's- 15 readers -
  • What You Need to Know About Google’s New Maximize Conversions Bidding Strategy

    … For the last few months, Google has had an exclusive beta kept underwraps for select accounts at Seer. The beta is a new bidding strategy called Maximize Conversions. The beta was initially only available to run as a 4-week experiment within a select number of campaigns that Google chose based on a specific set of criteria. When Google first…

    SEER Interactive- 17 readers -
  • A visual guide to Pinterest advertising

    … Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been…

    Search Engine Watchin Social Paid Search- 13 readers -
  • A Historic Day for AdWords Quality Score Reporting

    Despite being something advertisers are keen to track over time – to show the benefits of landing page or ad copy tweaks – Quality Score has always remained particularly difficult to monitor. AdWords has historically classed Quality Score as an attribute rather than a metric, only allowing you to see the current value with no historic reporting.

    RocketMill- 15 readers -
  • 7 advanced Google Shopping strategies [Infographic]

    … Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that GS ads accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google…

    Search Engine Watchin Google- 12 readers -
  • PPC 101: Eight tips to get started

    … PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing…

    Search Engine Watchin Paid Search- 9 readers -
  • Combining SEO and PPC as a Strategy and their Pros and Cons

    … encountered. One main problem that SEO gives to people that use it, is that when it is conducted by a newly-established business. The alternative for such businesses is to do PPC or Pay-Per-Click, which could give them immediate traction in the world of search results. Similarly, the availability of PPC will definitely give the people with low…

    SEO Hacker Blogin Paid Search SEO- 15 readers -
  • Audiences – Get Started With Paid Media!

    … segments. Take things like age and gender and create them as segments for your biggest user groups, like in the example below. Then take these segments and combine them with the other Audience reports in GA – overlaying information such as: Device Location Interests Channel used (PPC, Social etc) New vs returning Converters vs non-converters…

    Arianne Donoghue/ State of Digitalin Social Paid Search- 16 readers -
  • Exact Match vs. Close Variants: Difference & Impact

    … Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should consider doing in response. Close Variants The [...] The post Exact Match vs…

    Robert Brady/ Search Engine People Blog- 11 readers -
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