• Why We’re Excited About Price Extensions

      As a platform AdWords is always developing, most visibly through the launch of different types of ad extensions. From long-time stalwarts like sitelinks to alphas and betas that may never see the light of day, there’s plenty on offer. This post looks at one newer extension available to advertisers: Price Extensions.

      RocketMill- 13 readers -
    • How to use Google’s new demographic targeting for search ads

      Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing.

      Search Engine Watchin How To's- 15 readers -
  • Video Content: The Future of Social Media Marketing

    … In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and loosing the interest of their target audiences. My recommendation? Expand your marketing beyond image ads by incorporating video content. There is a growing number…

    SEER Interactivein Social Content- 13 readers -
  • 9 Google AdWords Mistakes Everyone Makes (& How to Rectify Them)

    … No matter how long you’ve been using Google AdWords you’ve probably made mistakes in the past or may be making some right now without even realizing it. Some mistakes may be small and when corrected may only help make your life easier, but then there are those crucial mistakes that could be costing you your whole PPC budget. To help your current or future Google AdWords campaign, we’ve not only laid out the 9 most common AdWords mistakes, and give you advice on how to fix them. …

    The IMPACT Blogin Paid Search Google How To's- 15 readers -
  • Top 5 Ways Sellers Struggle on Amazon (and what will fix them)

    … Have you tried to make it as a seller on Amazon? Did you follow all the conventional advice, but still haven’t seen the results you were promised? Have you even lost money? Are you ready to give up? Before you do, take a moment to see if any of the following five areas sound familiar […] The post Top 5 Ways Sellers Struggle on Amazon (and what…

    Karon Thackston/ Marketing Words Blog- 11 readers -
  • User Testing the SERPs: How Do Your Customers Really Search?

    … How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). The correct answer is: Ask your users! Historically, SEO…

    SEER Interactivein How To's- 21 readers -
  • Can Google get users on board with “shortcuts in search”?

    … Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics, including sports…

    Search Engine Watchin Paid Search Google- 22 readers -
  • LinkedIn PPC: 5 Common Mistakes To Avoid

    … With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for several years, but I’ve noticed that adoption has been slow…

    Robert Brady/ Search Engine People Blogin Paid Search SEO- 23 readers -
  • How to turn off ad tracking in Google, Bing and Yahoo!

    … for a friend once, or for pregnancy products months after you’ve given birth. Or maybe you just don’t like your data being collected and used in this way. Luckily, there is a way to get rid of them, as long as you know where to look. Note that these methods won’t stop Google, Bing et al from showing you ads altogether, but they will keep them from…

    Search Engine Watchin Google How To's- 15 readers -
  • Charity begins at Google, generous paid search grants.

    …Google Grants So you’re running a charity and thinking of dipping your toes into a bit of paid advertising? Then your first stop should the the universal centre of search. Why? Because the kindly people over at Google are in the very good habit of dishing out some lovely free advertising grants. This is where you need to be, getting your name out…

    Attacat of Edinburghin Paid Search Google- 22 readers -
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