• Seer Joins Bing’s Elite Partner Program

      Microsoft selected Seer to join their Bing Elite Partners program. The humble hustle of our PPC team delivering hard hitting client results on Bing helped the world’s second largest search advertising provider see the true value Seer provides clients through their platform. So what is this Bing Elite Partner stuff really mean?! Simply put, it means we get access to some reall ...

      SEER Interactive- 15 readers -
    • Why Brand Ad Campaigns Are Important

      October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons.

      PPC Heroin Paid Search SEO- 11 readers -
    • Google AdWords: The Beginner’s Guide

      Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and set for success. The digital marketing industry has grown in tandem with Google AdWords, to the e ...

      Search Engine Watchin Affiliate Paid Search Google- 9 readers -
  • Bing Ads Content Data To Be Deleted

    … October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any…

    PPC Heroin Display Content- 6 readers -
  • How to optimize your ad campaigns for consumer behavior on Facebook and Google

    … thing is being able to overcome their pitfalls, in order to increase ROI and customer conversions. We’ve found that the best way is to take advantage of your customer data, in order to deliver personalized and targeted content across your channels. For more on how to supercharge your paid search and social campaigns, check out Fospha’s Paid Search and Social Optimization solution. Sponsored content in collaboration with Fospha. Views expressed in this article do not necessarily reflect the opinions of Search Engine Watch. …

    Search Engine Watchin Social Paid Search Google How To's- 11 readers -
  • Coffee Talk: Catching Up With Hanapin’s PPC Experts

    … we need to properly talk PPC. A woman makes her way to the counter, Chihuahua in tow. The shelves of the shop are lined with vintage sci-fi novels and succulents. The shop is abuzz with chatter and the sound of steam being released from the espresso machine. SJ and I have been working together for 4 years but I’ve never just sat down to chat about…

    PPC Hero- 10 readers -
  • Make Your AdWords Call-Only Ads Stand Out

    … For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant that a click on the headline would go to your website, a click on the [...] The post Make Your AdWords Call-Only Ads Stand Out appeared…

    Robert Brady/ Search Engine People Blogin Paid Search- 9 readers -
  • Google Pushes Websites to Use HTTPS (SSL)

    … important if you are paying for leads with Google AdWords or other PPC channels. What is HTTPS? From Google’s help article: HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online…

    Andrew Percey/ prometheusinternetmarketing.comin Paid Search- 20 readers -
  • 6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns

    … The best way to handle this strategy is to search for keywords or phrases surrounding your business, or used by your competitors. Whether general or specific, just collect all the terms that you find used most often by your industry or competitors. With the help of Google Adwords, analyze which words or phrases attract most traffic. Just have them…

    ppc.orgin Paid Search SEO- 12 readers -
  • How to Use Facebook’s Dynamic Ads

    … Dynamic ads match the right people with the right products. Much like retargeted AdWords campaigns, Facebook’s ad service maximizes each dollar spent on digital advertisements. With such a large active user base, it makes sense for B2B and B2C companies to leverage the social media powerhouse in their advertising campaigns. Learn how to use…

    Stephen Moyers/ Search Engine People Blog- 10 readers -
  • What is SEM?

    … in. The main consensus As per the original article on this topic, if you had to pick one overall consensus it would be that the major factor in SEM has traditionally been paid search. For the sake of argument let’s refer to paid search as Google Adwords. This is somewhat linked to the more traditional pay to play advertising association…

    Search Engine Watchin Paid Search- 13 readers -
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