Ppc Account Management

  • A PPC Account Manager’s Checklist

    … down into more of a general scale with a few specific examples. Again, whether you are brand new to PPC or a paid advertising pro at a crossroads, this list should hopefully help organize your thoughts and get those PPC optimization gears turning. SQRs The first on my list is search query reports. SQRs are among the most basic PPC optimizations…

    PPC Heroin Paid Search- 17 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 14 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return. Today, as a lead-gen-focused PPC-er, I would like to share three ways I’ve been able to use ROAS metrics to identify wins…

    PPC Heroin Affiliate Paid Search- 26 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … account I manage typically experiences a sharp rise in CPA over the weekends. To mitigate the impact of the weekend CPA spike, an automated 20% bid reduction rule runs from 12:01am Saturday morning through 11:59 pm Sunday night. Implementing this rule keeps weekend cost per acquisition in check, which ultimately keeps overall performance on track…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 26 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    …, these tasks may sound part of a typical routine, but in a lot of cases, because they seem so simple, they get missed more times than not when auditing or routinely checking into an account. Typically, we want to look at keywords, bids, ad copy messaging, and budgets regularly, but sometimes forget to do a regular or an annual audit of some…

    PPC Heroin Paid Search- 16 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the simplification of columns and the ease of reporting with one metric. Number 5: Expanded Customer Match Options Thank you, Google, for expanding capabilities with customer match. When you rolled customer match targeting out last year, we were all pretty pumped. But now, with Shopping, we can truly put the right product in front of the right person. Number 4…

    PPC Heroin Social Paid Search- 22 readers -
  • Weird Science: A Lesson in Failed Experiments

    …. If by implementing this new strategy performance plummeted, then by reverting the strategy, performance will bounce back. I reverted the changes I made in the account and waited for traffic to improve. When it did not improve, I was puzzled. I started to peel back the layers, get really granular and do all of those other PPC buzz-word things…

    PPC Heroin Paid Search- 13 readers -
  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly…

    Jeff Baum/ PPC Hero- 19 readers -
  • The Ins And Outs Of PPC Account Expansion

    … the crumpled dollar bills out of my porcelain piggy bank, head to the store, and buy more. Maybe my childhood obsession with Legos helped fuel my passion for good, solid, PPC campaign structures. Every time I work in an account, my mind is constantly thinking, “how can I make this bigger/better? Where can I expand?” There are many different methods…

    PPC Heroin Paid Search- 18 readers -