Ppc Account Management

    • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

      December 19, 2016 It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece.

      PPC Heroin Social Paid Search- 11 readers -
    • Your End Of Year PPC Checklist: What To Audit Before 2017

      December 20, 2016 It is already almost the end of 2016. Sales are set, B2B and lead generation clients are ramping down due to vacations and seasonality, and it’s time to reflect on and prepare for the year to come. Like most years, we get to the end of December and don’t properly consider or review the mid-level and automated “set it and forget it” tactical items in our acc ...

      PPC Heroin Paid Search- 12 readers -
    • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

      December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate methods for tracking overall pe ...

      Jeff Baum/ PPC Heroin Affiliate Paid Search- 10 readers -
  • Weird Science: A Lesson in Failed Experiments

    …. If by implementing this new strategy performance plummeted, then by reverting the strategy, performance will bounce back. I reverted the changes I made in the account and waited for traffic to improve. When it did not improve, I was puzzled. I started to peel back the layers, get really granular and do all of those other PPC buzz-word things…

    PPC Heroin Paid Search- 9 readers -
  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived…

    Jeff Baum/ PPC Hero- 8 readers -
  • The Ins And Outs Of PPC Account Expansion

    … the crumpled dollar bills out of my porcelain piggy bank, head to the store, and buy more. Maybe my childhood obsession with Legos helped fuel my passion for good, solid, PPC campaign structures. Every time I work in an account, my mind is constantly thinking, “how can I make this bigger/better? Where can I expand?” There are many different methods…

    PPC Heroin Paid Search- 10 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 20 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    … 2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it’s not only a need, but also a necessity to automate these two critical areas…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • The Art Of The PPC Account Transition

    … Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition. At first, it may sound appealing to inherit an account where all the groundwork has already been laid by your colleague, but there are times when the account transition is quite complicated. No two…

    PPC Heroin Paid Search- 4 readers -
  • Managing an Education PPC Account. What You Need to Know

    … in how conversions are analyzed. Today were going to discuss these hurdles and what can be done to overcome them. Compliance Regulations Have Limited the Use of Some Standard PPC Best Practices. Prior to 2011, almost anything could have been promised in an ad. Regulations now specifically state schools cannot say anything that implies making…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • Is It Time for a PPC Management Quality Score?

    … their AdWords account and he had some concerns that he wanted to talk about. Can you deal with this?” Let’s stop there. To a non-tech savvy, SMB, Google is the equivalent of the Greek god, Zeus. I’m not really exaggerating that much. Google carries the flaming thunderbolts of denial, disapproval, and blacklisting. Google has phenomenal, cosmic power…

    Kirk Williams/ PPC Heroin Paid Search Google- 13 readers -
  • Tips for Getting Results with an Inherited PPC Account

    … I’ve been assigned to a series of new clients recently as we shepherd them through their first 90 days with Hanapin. Additionally, I have been auditing accounts for prospects through our pre-sales process. In every instance, the accounts are pre-existing and have or would become an ‘inherited account’ situation. These accounts are currently…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • Keep Your PPC Clients Happy – Tips for Managing Client Relationships

    … in these three areas that causes friction between client and agency. Failure to detect these flaws and address them could cause relationships to be strained even if performance is good. Let’s get to it and discuss how to address common flaws that pop up in client relationships, so we have happy clients that stay with their partners for a long time…

    Jeff Baum/ PPC Heroin Paid Search- 7 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … The Basics of PPC PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on keywords and audience types, which a search engine matches to user search queries and predefined lists, and then displays ads. PPC is used for all types of campaign goals, including…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • Account Structure: The Backbone of PPC Success

    … Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data quality and integrity would be far superior. The same holds true for PPC accounts. Campaigns with tightly themed ad groups…

    Jeff Baum/ PPC Heroin Paid Search- 5 readers -
  • What I Learned During My First Year in PPC

    … and preferred methods of your coworkers to make account management less stressful. How To Use Data in Meaningful Ways There is tons of data in PPC. It can be a bit overwhelming at times, and you need to learn how to sift through all the piles of numbers to a) figure out what you need, and b) use it in a meaningful way. When I took over my first account, I…

    Rachael Law/ PPC Heroin Paid Search- 14 readers -
  • Performing Competitive Analysis – How to Stay Ahead of Your Competition

    …. The Auction insights report was used as the basis of our competitive analysis. Accessing this data is straightforward and instructions direct from Google can be found here. Sign into your AdWords account Click the Campaigns tab Click the Keywords tab Select a specific keyword or set of keywords Click the "Details" box at the top…

    Jeff Baum/ PPC Hero- 15 readers -
  • 3 Assumptions Every Great PPC Account Manager Makes

    … that you are taking the steps to remedy this issue or adjust tactics to compensate. Your Client Does Not Have Your PPC Knowledge Even though you spend significant time in an account, it is very easy to fail at adequately explaining your work. Now I don't mean a complete failure of not understanding performance or metrics. I am referring…

    Jacob Fairclough/ PPC Heroin Paid Search- 24 readers -
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