Ppc Account Management

  • A PPC Account Manager’s Checklist

    … through the learning curves of managing your first PPC account. Either way, it is good to have a checklist of initiatives that you should be at least thinking about on a regular basis. In this post, I have provided a quick list of the things I try and always think about. Each account manager and account will be very different. So, my list is broken…

    PPC Heroin Paid Search- 17 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … a revolutionary approach to campaign management. Many account managers already do this, using AdWords Automated Rules (or similar features in other PPC platforms). The trick is knowing how to combine this useful tool with non-PPC performance data. I’ll quickly walk you through one approach to setting up your day-of-week budgets with non-PPC metrics, whether…

    PPC Heroin Paid Search- 14 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … in the most efficient way. That’s why we love data, why we pore over ad reports, why we diligently test new bidding strategies and messaging, and work to communicate all of that to the higher-ups with whom we engage. It’s no surprise, then, that choosing the right metrics and KPIs for every account is essential. Ecommerce accounts may optimize for ROAS…

    PPC Heroin Affiliate Paid Search- 24 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … account I manage typically experiences a sharp rise in CPA over the weekends. To mitigate the impact of the weekend CPA spike, an automated 20% bid reduction rule runs from 12:01am Saturday morning through 11:59 pm Sunday night. Implementing this rule keeps weekend cost per acquisition in check, which ultimately keeps overall performance on track…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 23 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … of the most essential parts of an account. Let’s review 5 top priority areas that you can take a deep dive to end the year and start planning and strategizing on how to improve your accounts moving into 2017. 1) Bid Rules The typical set it and forget it. We put a lot of time into our bid rules, whether in a bid management system or the PPC platform…

    PPC Heroin Paid Search- 16 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the rules of the game. We in the advertising business, we will be here, waiting to throw the rules back in your face and be smarter about our investments, our targeting, and our data. Looking Ahead Every year since I began my PPC career, I am blown away by the amount of changes that happen in our industry. In 2016, I feel these changes are more…

    PPC Heroin Social Paid Search- 20 readers -
  • Weird Science: A Lesson in Failed Experiments

    …. If by implementing this new strategy performance plummeted, then by reverting the strategy, performance will bounce back. I reverted the changes I made in the account and waited for traffic to improve. When it did not improve, I was puzzled. I started to peel back the layers, get really granular and do all of those other PPC buzz-word things…

    PPC Heroin Paid Search- 13 readers -
  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived…

    Jeff Baum/ PPC Hero- 19 readers -
  • The Ins And Outs Of PPC Account Expansion

    … the crumpled dollar bills out of my porcelain piggy bank, head to the store, and buy more. Maybe my childhood obsession with Legos helped fuel my passion for good, solid, PPC campaign structures. Every time I work in an account, my mind is constantly thinking, “how can I make this bigger/better? Where can I expand?” There are many different methods…

    PPC Heroin Paid Search- 18 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 36 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    … 2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it’s not only a need, but also a necessity to automate these two critical areas…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • The Art Of The PPC Account Transition

    … Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition. At first, it may sound appealing to inherit an account where all the groundwork has already been laid by your colleague, but there are times when the account transition is quite complicated. No two…

    PPC Heroin Paid Search- 4 readers -
  • Managing an Education PPC Account. What You Need to Know

    … in how conversions are analyzed. Today were going to discuss these hurdles and what can be done to overcome them. Compliance Regulations Have Limited the Use of Some Standard PPC Best Practices. Prior to 2011, almost anything could have been promised in an ad. Regulations now specifically state schools cannot say anything that implies making…

    Jeff Baum/ PPC Heroin Paid Search How To's- 6 readers -
  • Is It Time for a PPC Management Quality Score?

    … thought I was doing a good job managing the account. The client response was as positive this time as it had been negative before. Google had just told them that their PPC manager did a great job! Think about it, as a client (unless you have had multiple agencies work on your accounts), you always wonder what you are getting in terms of service…

    Kirk Williams/ PPC Heroin Paid Search Google- 21 readers -
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