Ppc Account Strategy

  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … principle applies when explaining your work to clients. If you think a poorly structured PPC account is difficult to manage, how will you explain progress (or lack thereof) to clients? Effective client management is an integral part of the job. You need to know how the account is structured and why to discuss strategy and performance. When you…

    Matt Umbro/ PPC Hero- 9 readers -
  • The Art Of The PPC Account Transition

    … Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition. At first, it may sound appealing to inherit an account where all the groundwork has already been laid by your colleague, but there are times when the account transition is quite complicated. No two…

    PPC Heroin Paid Search- 4 readers -