Ppc Account Strategy

  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … are implicitly telling the search engine to show a specific ad. Let’s take for example a campaign with these three ad groups. Hand Warmers Small Hand Warmers Large Hand Warmers Each ad group has keyword specific copy. So if someone searchers for “large hand warmers” that person is going to see an ad speaking directly to “large hand warmers” which…

    Matt Umbro/ PPC Hero- 8 readers -
  • The Art Of The PPC Account Transition

    … Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition. At first, it may sound appealing to inherit an account where all the groundwork has already been laid by your colleague, but there are times when the account transition is quite complicated. No two…

    PPC Heroin Paid Search- 3 readers -
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