Ppc Account Structure

  • 4 Red Flags Of Ineffective PPC Account Structure

    … February 21, 2017 Whether it’s kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … are implicitly telling the search engine to show a specific ad. Let’s take for example a campaign with these three ad groups. Hand Warmers Small Hand Warmers Large Hand Warmers Each ad group has keyword specific copy. So if someone searchers for “large hand warmers” that person is going to see an ad speaking directly to “large hand warmers” which…

    Matt Umbro/ PPC Hero- 10 readers -
  • Account Structure and Reporting in Excel

    … (in this example on locations): The structure of the account makes it easy to report on different parts of the business through simple pivot tables. You can create tabs for new pivot tables that show data in different ways, just be sure to include anything you might want to report on or optimize in the naming convention of your campaigns. Also…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • The Impact of Campaign Structure on Bid Management – Part II

    … In my last post, I discussed how the mismatching of search terms to keywords can dramatically impact bidding decisions and the resulting performance. In this post, I’m going to address another campaign structure issue that impacts the way we bid on low volume keywords. Structural Problem #2: Grouping Keywords to Support Long-Tail Predictions…

    Miles Olsen/ PPC Hero- 7 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … unrelated to bid levels that are hurting performance. Most commonly, I find bidding inefficiencies resulting from campaign structure issues. I think we all intuitively know that structure impacts bidding, but it is something frequently overlooked and forgotten when analyzing bidding performance. The truth of the matter is, campaign structure can…

    Miles Olsen/ PPC Heroin Google- 7 readers -